All Modern Furniture - Case Study

The Client

All Modern is a stylish furniture brand aimed at providing high-quality, fashionable furniture at affordable prices.

The Project

With the majority of their sales coming from their website, All Modern wanted to increase their Branding and Social Visibility while increasing their sales concomitantly.

The Strategy

After auditing their existing campaigns and Social Media analytics, Krafted Digital recommended a change in Social Strategy that involved consistent posting, combined with audience engagement. The second part of the Strategy was to craft ad campaigns targeted at driving sales growth, this consisted of launching a PPC campaign on both Google and Bings shopping and search channels.

Social Media Management

Created and produced daily content that matched with the brands' visual identity. Responded and engaged with users through comment sections while increasing social reach and engagement.

Paid Search

Produced an SEM campaign that focused on driving intent-traffic to the clients' website through Google and Bing ads. The Formats consisted of both Shopping and Search and played a key role in driving online conversions.

Social Media Management

When it came to Social Media, we helped improved All Modern’s awareness on Facebook and Instagram while increasing its engagement, social reach, and followers. Consistent Social Media postings and community management were able to help the client reach new customers while building loyalty with their current clientele. The Social Strategy included:

  • Producing daily content and postings, including: Video’s, Graphics, Story Content, and more
  • Developing a consistent messaging approach
  • Managing engagement with Social Community

Paid Search - Google & Bing Shopping

A key part of our SEM strategy was advertising on Google and Bings shopping networks. These ads allowed us to directly showcase the products for relevant search terms. The Strategy and Execution for the Shopping Campaigns included:

  • Integrating products with Merchant Centers and Ad Accounts
  • Modifying product descriptions and content to increase targeted keywords
  • Developing and maintaining manual bidding strategies aimed at maximizing our CPA

Paid Search - Google & Bing ads

Although simple text ads give us less versatility for displaying the clients’ products, they allow us to effectively advertise product collections and categories.

  • Researching relevant topics with High-Search Volume
  • Creating and writing articles based on our Data

Results

70↑

First Page Rankings

65%↓

Decrease in CPA

833%

Grew ROAS