Tennis Point - Case Study

The Client

Addict is a premier global destination for exclusive luxury footwear, apparel, and lifestyle products, has been a prominent player in the fashion industry since 1995. Established in the USA in 2004, Addict has built a reputation for offering the finest and most sought-after brands.

The Project

Addict partnered with us to enhance their media presence, increase organic site traffic through effective SEO strategies and drive sales through a comprehensive PPC campaign, including Google Shopping ads, social media ads, and social media management. The goal was to solidify their position as the go-to destination for luxury footwear.

The Strategy

Our strategic approach encompassed three key areas: PR services to elevate media presence and local trust, SEO services to boost organic site traffic, and PPC campaigns to drive sales and attract high-profile customers.

Public Relations Campaign

To position Addict as a reputable and sought-after brand within the local market, we implemented a comprehensive PR strategy. Our efforts included:

  • Crafting compelling press releases highlighting Addict’s heritage, unique curated selection, and association with renowned brands and celebrities.
  • Leveraging media relationships to secure coverage in prestigious fashion magazines, online platforms, and influential blogs.
  • Collaborating with local influencers, artists, and celebrities to endorse Addict’s products and promote exclusive events.
  • Monitoring media coverage and actively engaging with journalists, influencers, and customers to maintain a positive brand image and foster trust.


To increase Addict’s organic search visibility and drive targeted traffic, we executed a tailored SEO campaign. Our strategies included:

  • Conducting extensive keyword research to identify industry-relevant terms and phrases associated with luxury footwear, apparel, and lifestyle products.
  • Optimizing website structure, meta tags, and on-page content to improve search engine rankings.
  • Developing informative and engaging blog posts, product descriptions, and landing pages to attract organic traffic and highlight Addict’s unique offerings.
  • Building authoritative backlinks from fashion and lifestyle websites to enhance domain authority and organic visibility.
  • Continuously monitoring website performance, conducting technical SEO audits, and making data-driven optimizations to improve rankings and drive sustainable organic growth.

PPC (Paid Search)

We designed and executed PPC campaigns to drive targeted traffic, increase sales, and attract high-intent search traffic. Our approach included:

  • Setting up and managing Google Shopping ads to showcase Addict’s exclusive range of luxury products to potential customers actively searching for them.
  • Crafting compelling ad copy and visually appealing creatives to capture the attention of the target audience.
  • Conducting thorough keyword research and implementing bid optimizations to maximize ROI and improve campaign performance.
  • Analyzing campaign data, monitoring conversions, and making iterative improvements to optimize results and increase ROI.

Social Media Advertising & Management

To further amplify Addict’s reach and attract a wider audience, we implemented targeted social media advertising campaigns. Our strategies included:

  • Facebook and Instagram Ads: Leveraging the power of these popular social media platforms, we created visually captivating ads that showcased Addict’s exclusive products. By employing advanced targeting techniques, such as demographic segmentation and interest-based targeting, we ensured the ads reached the right audience.
  • Influencer Collaborations: We identified influential social media personalities and fashion influencers whose audience aligned with Addict’s target demographic. Through strategic collaborations, we engaged these influencers to promote Addict’s products, generating buzz and increasing brand visibility among their dedicated followers.
  • Ad Copy and Creative Development: Our creative team developed compelling ad copy and visually stunning creatives that effectively communicated Addict’s unique value proposition. By focusing on the luxurious and trendy aspects of the brand, we captured the attention and interest of potential customers.
  • Performance Monitoring and Optimization: We closely monitored the performance of the social media ad campaigns, analyzing key metrics such as reach, engagement, click-through rates, and conversions. This allowed us to make data-driven optimizations and adjustments to maximize campaign effectiveness and achieve optimal results.



Increase in Organic Search Traffic


Paid Media ROAS


Media Impressions