Tennis Point - Case Study

The Client

Tennis point is a global retailer of Tennis products and accessories. Founded in Germany in 2009, Tennis point has made its way as one of the top retailers of Tennis equipment.

The Project

Tennis point was looking to increase their Social Media follower count, as well as website traffic which would lead to online revenue growth.

The Strategy

Our approach began with building a social media strategy that revolved around consistent postings, follower engagement, and community management. Furthermore, traffic was increased through a tailored SEO campaign that won search engine real estate for some of the industry’s most competitive keywords.

Social Media Management

Created consistent content that contributed to increasing page metrics and follower growth. Worked with Tennis influencers to promote pages and products.


Developed a thorough SEO strategy that was steered towards winning the industry's most competitive keywords, generating an influx in online traffic, and contributing to an increase in sales.

Social Media Management

When it came to Social Media, Krafted Digital’s Social team helped improved Tennis Point’s engagement metrics through consistent content that resonated with their base. We then reached out to ‘Tennis influencers’ to promote the client’s pages to their audience and followers. The project consisted of:

  • Crafting a Content schedule and strategy that allied with the brands messaging and visual identity
  • Monitoring analytics and identify content that produces the highest engagement rates
  • Create enjoyable postings and manage Social Community


From On-Site optimization to content creation and link building, our full-scale SEO campaign allowed Tennis point to rank on the first page for keywords such as: Tennis Shop, Tennis Store, Tennis Clothes, Tennis Shirt, Tennis Brands, and many more. Krafted Digital undertook everything from:

  • Optimizing website code to meet a search engine friendly structure
  • Researching highest searched keywords and phrases related to the client’s products
  • Growing domain authority through high-quality backlinks on industry-related website and blogs
  • Maintaining search engine presence and rankings by updating content



Increase in Organic Search Traffic


Increase in Social Media Followers