Cryptic Air - Case Study

The Client

Cryptic air is a company that produces high-end ventilation systems. Their revolutionary frameless air vents and cutting edge technology bring a special touch of innovation to the world of interior ventilation.

The Project

Cryptic Air approached Krafted Digital to create a brand identity and web presence that resonated with the luxurious and innovative feel of the brand.

Brand Book Development

The goal behind developing the Cryptic air brand was to articulate the luxurious and modern feel the company wanted to portray. This drove us to creating a visual identify that would encompass a sleek design, while holding an elegant tone. The brand development included:

  • Creating company logo and tagline
  • Identifying primary font and color palette.
  • Developing visual identify and content templates
  • Designing principal brand elements

Website Development

Just like the brand book, the website needed to reflect the company’s dedication to quality. The Cryptic Air website embodies their dedication to quality and transparency, providing a great user experience while including all the important information necessary for users looking to learn more about their products. The web design included:

  • Created full structure/sitemap of the website
  • Designed web pages to coincide with brand elements
  • Implemented custom features
  • Implemented lead tracking through google analytics