If you’ve been scrolling through B2B LinkedIn or X, there’s a great chance you’ve heard of ‘founder-led marketing.’
This is simply a brand’s message being pushed by the company’s founder in an authentic manner. The goal here is simple: Attaching a person to a company.
The main benefit: People prefer hearing from humans rather than logos.
We’ve always known this to be the case, but recent studies have affirmed just how much of a difference this makes to reach and engagement, to the point where it cannot be ignored.
Here’s a snapshot from our playbook on why this works:
B2B audiences are done with the corporate messaging and want to feel like they’re doing business with REAL people. So yes, I can say with full conviction that this is a necessary part of every marketing plan.
What’s crazy is that this is being implemented by a small fraction of B2B companies, so the opportunity to achieve a serious competitive advantage is there.
→Access the playbook on how you can implement founder-led marketing today
In other news: Tomorrow we’re hosting an exclusive B2B CEO mixer in Doral, FL. To get access, message me on LinkedIn or send an email to contact@krafteddigital.com
