At Krafted Digital, our paid media services are built to drive qualified pipeline, not just clicks. Our strategies are engineered to align with B2B buying cycles. Through matched-audience targeting, CRM data, and multi-touch retargeting, we help you stay in front of the decision-makers you want to reach, at the right time and with the right message.
We build a full-funnel strategy tailored to B2B buying behavior by segmenting audiences based on job title, industry, company size, and intent, and creating matched audiences from CRM lists, website traffic, and outbound ICP data. We then design funnel stages for awareness, consideration, and conversion, ensuring every campaign aligns with real B2B buyer psychology and how decision-makers actually behave.
Effective B2B creative educates rather than interrupts. We develop platform-specific assets designed to position your brand as an authority, including webinars and workshops, benchmark reports and industry guides, pain-point messaging, case study ads, video explainers, founder-led content, and lead magnet assets. Every piece of creative is strategically mapped to the buyer’s journey, ensuring relevance, clarity, and impact at each stage.
We manage and optimize the full lifecycle of your B2B paid media campaigns, overseeing everything from audience testing and segmentation to matched audience expansion, lookalikes built from high-value CRM data, and iterative A/B testing of offers and messaging. Our team continuously optimizes bid strategies, retargeting sequences, landing pages, conversion paths, and lead-to-opportunity tracking. The goal is always the same: generate qualified conversations and pipeline.
Get in touch below to schedule a free in-depth strategy session.
