Podcasts were always seen as a form of ‘entertainment.’ What typically comes to mind are new shows, or interesting conversations on all sorts of matters. However, in the past 3 years podcasts have become a key player in the world of B2B, with key decision makers listening in to ‘niche’ specific shows at a very high rate. This playbook will cover the right and wrong ways to use podcasting as a consistent B2B growth engine.
