RevOps Template: Deanonymize Website Traffic

If you’re generating strong traffic to your website, particularly through search or social ads, you’ll know that most visitors will bounce the site without becoming a prospect. This workflow helps identify a strong percentage of website visitors, so you can qualify, and retarget them via email.

Step-by-step technical framework:

  1. Pull US website visitor/company data (via Vector webhook or visitor source)
  2. Normalize company name + domain
  3. Enrich company (size, industry, location, tech stack, funding, etc.)
  4. Push company into qualification stage
  5. If qualifications are met, send to outbound campaigns

Goal of this framework: To help you turn website visitors into deals.

Great use cases:

  • For companies investing strongly in website traffic
  •  For capturing strong sales intelligence for current deals