RentPace is a software company servicing the multifamily real estate space by providing state of the art leasing management and marketing software. The goals for this campaign were to increase MRR by acquiring 40 booked meetings per month, which, through marketing automation and the help of the RentPace sales team, converted at 35% to customers.
1. Develop a strong B2B database made of C-level executives of property management and real estate investment company’s.
2. Verify the database, warm up email, and setup the backend systems for sending mass emails.
3. The campaign did not follow the norms of promoting a strong offer. Instead, it was a long mix of different types of content, and multiple touchpoints, utilizing the personal brand of David Kimmel to warm our ABM audience.
4. Leads that responded would get directed to scheduling a demo call.
One of the channel RentPace was struggling with was conversion rates. To help improve this metric, we implemented marketing automation that provided strong value before the call, building trust and rapport so the AE has an easy close.
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