Cryptic air is a company that produces high-end ventilation systems. Their revolutionary frameless air vents and cutting edge technology bring a special touch of innovation to the world of interior ventilation. Additionally, the company had goals to develop ‘partnerships’ with the trades.
The goal of the marketing strategy was to develop partnerships with the trades, i.e Architects, GC’s and Interior Designers. The plan involved building local data lists and developing relationships through cold outreach.
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