Passive Energy contacted Krafted Digital to build marketing infrastructure and demand generation from the ground up. As a new company, Passive Energy needed expert assistance for brand development on the creative side. Additionally, assistance was needed setting up workflows within their CRM. Krafted built out a framework that aligned with the sales driven focus, by developing automations and automated lead-segmentations that made it easy for the sales team to identify opportunities. Furthermore, Krafted developed a marketing plan that targeted businesses with high energy cost.
We launched a collection of ads that were brought in front of a warm, high-intent audience. The ads were funneled into multiple automations that help establish trust, and book high converting calls.
We conducted research to identify which businesses had the highest electricity use, while also having a large ICP. Our conclusions was to target commercial real estate, hospitals and cold storage facilities. We proceded to research the ideal buyer of the product, and mine high quality relevant data.
Once we had the ICP, we developed a series of high-performing ads that help create brand awareness before the cold outreach.
Use-case specific content was created to establish trust with our audience. These content was promoted at all points in the buyers cycle, and included case studies, eBooks and whitepapers on how certain ICP segments can say with Passive Energy’s product.
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