When it comes to digital marketing strategy, strategies are often built on the information provided by data. Without data, it is impossible to know what to do and what not to do, what works and what does not.

It can be a challenge to get clear answers; however, data can help your company to improve its digital marketing strategy and devise a plan that is optimized for your online presence.

Here are some of the meaningful ways data can help improve your digital marketing strategy:

Provide You with a Guide to Your Competitor Analysis

Competitors are one of the biggest challenges you can face in your digital marketing strategy. To be successful, you need to be clear about the strengths and weaknesses of your competitors. Consumers’ behavior patterns can help you to understand your competitor’s strengths and weaknesses.

To understand your competitor’s strengths, you need to know their online presence, strengths, and their tactics. Online presence and strengths can be determined through observing their digital marketing strategy, the blogs they run, their social media profiles, and any other online presence they have.

Avoid Unnecessary Expenses and Improve ROI

Any business would want to ensure it spends its limited resources wisely. Data can help you to find the right digital marketing strategies to avoid unnecessary expenses and improve your return on investment, or ROI.

For instance, you may find that your advertisements are not getting the desired number of sales and conversions. On the other hand, the data you get may show that you waste a lot of money on advertisements that are not suited to your target audience.

Identify Your Target Audience and Their Needs

After you have understood who your target audience is, you need to figure out what they want. Before beginning your digital marketing strategy, you need to know what your target audience is looking for. This is where data comes into play.

If you know how your target audience interacts with your brand, you will be able to get your message to them in the right way. These insights will also help you to build your brand’s reputation and strengthen its relationship with your target audience.

Measure Engagement

Engagement can mean many things. It can be the number of people who visited your website, the number of people who interacted with you on social media sites, or the number of people who purchased your products.

By regularly collecting data and comparing it to the benchmark, you can easily gauge your level of engagement. If your engagement is low, you can use digital marketing strategy to improve it.

By improving engagement, you can attract more people to your website, increase the number of sales, and improve your online presence.

Optimize Your Campaigns and Website

Marketers and web developers often get carried away with web design and forget that the goal of a website is to generate leads. Sometimes, when you focus too much on aesthetics and not enough on the user experience, your website can fail to generate leads.

You can identify these problems using data. For example, you may find that the analytics of your website show a high bounce rate. This means that your users are leaving the site without reading much. This may mean that your website is not user-friendly.

Data can help you optimize your website and digital marketing strategies so that you can generate leads and boost your sales.


If you want to make the most of your digital marketing strategy, you need to make data the foundation of your strategy. With data, you will be able to improve your digital marketing strategy, lower your marketing costs, help your message to reach them in a way that resonates with what they want.

Krafted Digital is a full-service digital marketing agency providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Contact us today to get started!