In this digital era, businesses can no longer dismiss social media’s power, whether Facebook, Instagram, YouTube, or LinkedIn. In fact, statistics show that there are 4.20 billion social media users worldwide, which equates to over 35 percent of the global population. But not only are these channels used on a personal level, but they are also heavily relied on by businesses worldwide for marketing purposes. In fact, 73 percent of marketers believe that social media marketing has been effective for their business.

If you are still wondering about implementing social media marketing for your business in 2021, here are four benefits of doing so:

1. Reaching out to a broad range of audiences

Social media channels are digital platforms where your brand meets your target market. What’s great about these channels is that they are the online hub where people live and breathe today. Once you make your mark on these platforms, you have a greater chance of reaching out to a wide range of audiences. All it takes is to create social media profiles, earn quality and loyal followers, get some likes, post, and share content pieces, and create a community of supporters.

2. Increasing your brand awareness

Although social media helps you connect with your target market, it will help you promote your brand first. Sure, you may create your own business website, boost your search engine optimization (SEO), and rely on various digital marketing forms for desirable results. But nothing can be more effective than taking space on social media and marketing your business on these powerful platforms. Seeing that consumers spend most of their time on social media today, you can easily boost your brand awareness on these channels!

3. Establishing being a thought leader in the industry

Every business aspires to be a thought leader in their industry, but they will only achieve this position once their business creates value for the consumers. If you want your business to resonate well with your target market, take advantage of social media and harness its many potentials. To do this, you have to create relevant pieces of content as well as post and share them on social media. Also, boost your engagement with your potential and regular customers to put your brand on the pedestal of success.

4. Managing your online reputation

The business landscape has significantly changed over the years due to the advancements of digitalization. When it comes to this, online reputation management is everything. When it comes to managing your image and identity on your business website, social media is a good place to start. This is because it’s easy for consumers to check the company’s social media profiles to verify their legitimacy and obtain some customer feedback!

As a full-service digital agency in Miami, we offer a wide variety of online marketing services. But if you specifically need a social media agency to boost your online reputation, our experts will surely be able to assist!


At this point, you now know why social media marketing is indeed beneficial for your business. These channels help you reach out to a broad range of audiences, increase your brand awareness, make you a thought leader in the industry, and manage your online reputation. With all these valuable benefits, you have all the right reasons to implement social media marketing for your business’s good!

Krafted Digital is a full-service digital agency based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands.