Developing a comprehensive web design entails numerous factors, such as user experience, aesthetic appeal, branding, and, most importantly, navigation. Website navigation is one of the most crucial aspects of any website design. It allows users to easily find and access the information or resources they need on your site.

For instance, if your web design has a complex navigation system, users will get lost and frustrated, leaving your site altogether. On the other hand, if your website navigation is too simple, users might not find the specific information or resources they need, which could also lead to them leaving your site. 

In other words, your website navigation should be just right—not too complex and not too simple. But how do you achieve the perfect balance? Here are some best practices and tips on developing an effective website navigation system.

1. Keep It Simple

One of the most remarkable things to remember when designing website navigation is to keep it simple. Do not cram too many links into your navigation bar or menu. A good rule of thumb is to keep your navigation options to a maximum of seven. Any more than that and your visitors will likely get confused and frustrated.

Another significant factor to remember is the hierarchy of your navigation. Ensure that the most important links are prominently displayed and easy to find. Your visitors should be able to understand the structure of your navigation intuitively.

2. Make It Mobile-Friendly

Most of the time, companies only focus on the desktop version of their web design. Of course, ensuring that your website looks good and functions well on a desktop computer is important, but you also need to ensure that your website is mobile-friendly. 

More and more people are using their mobile devices to access the internet. In fact, over half of all internet traffic comes from their phones and tablets. That’s why you miss out on a lot of potential traffic if your website is not optimized for mobile devices.

3. Use Simple and Intuitive Language

Your website should be easy to understand and use. The language you use in your web copy should be easy to read and understand. Do not add jargon or technical terms that your visitors may not be familiar with. For instance, instead of “conversion,” you can use the word “subscription.” 

4. Take Advantage of SEO Strategies

Search engine optimization (SEO) has contributed to website navigation by driving more traffic to websites. The first thing to do is to ensure that your website is optimized for search engines. This means that your website should be able to appear on the search engine results pages (SERPs).

It would help if you used keywords to ensure that your website is optimized for search engines. The keywords you use should apply to your business. You can also make use of search engine optimization techniques to help you improve your website ranking.

Final Thoughts 

As a website owner, you should always think about how you can improve your website’s navigation. Not only will this make it easier for your visitors to find their way around, but it can also help improve your website’s ranking in search engines. With the tips in this article, you can improve your website’s ranking and user experience.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.