Investing in your social media presence and building a website blog is an efficient way to grow your business, attract fresh customers, and build lasting relationships with your stakeholders. You want to consistently add value through informative and engaging content that serves your clients. 

Here are three major ways blogging can significantly benefit your business. 

1 – Attracts New Clients

Whether you’re looking for motorcycle parts or clothes, the companies that blog consistently and frequently will get the most attention. More attention equals more new customers (again, if the content adds value!).

Blogs are frequently updated and provide educational and entertaining content that meets searchers’ needs. How do you conduct online research before purchasing a product or service? You most likely use Google or other search engines to research almost every purchase, and the more pricey a product or service is, the more research will have to be done.

An educational blog lets your potential clients find a solution in their own time and reach out to you when they are ready to make a purchase. Here are some examples:

  • A pest control company can provide information about local pests and do-it-yourself solutions for dealing with these pests while keeping chemical safety in mind.
  • A clothing company can publish weekly or monthly style predictions and outfit tips for a specific season.
  • A tax consultant can benefit from the expected and significant increase in tax-related searches at certain times of the year, allowing them to provide keyword-optimized tax advice (see the Google Trends screenshot below for the phrase “tax help”).

Remember, it’s critical to create blogs with SEO best practices in mind and promote them relentlessly across social news channels and newsletters. This will ensure that your blog is available 24 hours a day, seven days a week, for nurturing customers and potentially bringing in leads.

Include calls to action (CTAs) throughout your blog posts to ensure that each one inspires some kind of action. Depending on your industry, you may also want people to read more related content, fill out a form to request a quote, call you to schedule a consultation or click an advertiser’s ad to increase ad impressions.

2 – Exposes Your Business to Diverse Readers

Most business blogs are need-based, with content answering questions and connecting readers to solutions.

However, there are also want-based blogs, which focus on stimulating demand for something your readers didn’t realize they wanted at first (think natural relief products, food, clothing, and wellness products). These want-based blogs are designed to keep those who want to read at their leisure entertained.

3 – Increases Your Site Traffic

Post frequent and consistent content that adds educational and entertaining value to your website, and you will surely see a traffic boost. 

Increased traffic translates to greater leads for both B2B and B2C businesses, whether you’re marketing SEO services or the newest footwear, or you have a news-driven website that relies on increased traffic to generate more advertising revenue. Companies that blog frequently see significant benefits when compared to companies that blog infrequently or not at all.

More visitors to your website can only mean more potential reservations/bookings, more contact form submissions, and more potential client inquiries. Substantial website traffic aids any type of business, especially visitors looking for solutions to their specific problems. 

Create content that addresses the everyday challenges of your target audience, and ensure that the headlines accurately describe the content that follows.

Conclusion

The key to an outstanding blog is to create engaging articles that potential and returning customers want to keep coming back to. These are not only informative but also interesting regardless of the demographics. Over time, you will soon forge a connection through the tone of your blog to eventually establish a solid client base. 

If you are looking for a full-service digital agency, turn to Krafted Digital. Krafted Digital is a full-service digital marketing firm providing affiliate marketing services in Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Get in touch with us today!