Funnel analysis ensures that prospects, leads, and customers are successfully moved through the lifetime of your brand. This is why it’s vital to discuss it in the industry and among your marketing team. For example, each type of contact has a distinct conversion activity, such as signing up for your email list. This is all part of your digital marketing conversion funnel.

Conversion rate optimization is one of the most important KPIs to track and improve. It represents the proportion of raw traffic from each audience segment that converts to a client. No single conversion funnel design, however, can effectively convey how everything works.

Each minor change to the conversion funnel optimization procedure leads to an increase in revenue from existing traffic. After you’ve built your digital properties, funnel optimization is usually the most cost-effective option. 

So without further ado, let’s discuss everything you need to know about the stages of conversion funnel optimization:

The Design

Conversion funnels can help you organize and establish goals for each stage of the buyer experience, from prospect to lead to client. The first contact necessitates a more complex substance before furthering into the following stages. For this reason, as a large volume of traffic enters the funnel, only a small percentage of that traffic turns to a client.

The Stages

1. Stage One: The Funnel’s Head (ToFu)

At the top of your conversion funnel, traffic to your website and digital properties begins.

This is also the point wherein most first-time visitors will face a user problem or issue. Then, they will need more information to remedy their situation or how to address it.

Here, you’ll also need a lot of “evergreen” content to serve top-of-funnel prospects effectively. This area provides general information for your new visitors. Potential buyers utilize it to educate themselves on the problem and why it occurs

ToFu content can help you get a high position for business-related search phrases. It is typically intended to attract early visitors to join your email list. A lead magnet is a valuable piece of content that may lead to conversion.

2. Stage Two: Center-of-the-Funnel (MoFu)

This is the stage wherein the opportunity has degenerated into an unqualified lead in the funnel’s midsection. You will see that prospects who join your email list are really interested in your material, regardless if they’ll be customers.

Whereas ToFu content is more general, MoFu content is more specific. Its goal is to help the new lead define purchasing criteria for the solution to their problem. It does not dictate a specific path of action but instead offers suggestions for plausible alternatives.

3. Stage Three: The Funnel’s Bottom (BoFu)

A qualifying lead should be found at the bottom of the funnel. And with suitable leads, you will finally be ready to sell. Assuming you’ve followed all of the proper procedures up to this point, your company is on the right track.

Films and product demonstrations make up the BoFu content. This content demonstrates whether or not your product will operate in its particular company setting. At this point, your users are no longer looking for the best answer but rather the best solution for them.

Conclusion

Conversion funnel optimization necessitates the utilization of high-quality analytics data. As a result, putting in place a marketing automation system makes sense. Using such platforms, you can quickly collect data and measure conversion rates for your target demographic. This ultimately means that you must prioritize creating conversion funnels that are specific to your company’s needs!

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