Affiliate marketing is an advertising model in which a company compensates third-party publishers to increase traffic or leads to the company’s products and services. Through promotion, the system generates revenue for the company, providing affiliate marketing methods used by many large programs like Amazon Associates.

Pay-per-sale not only pushes publishers to drive traffic for the company’s website. But it also requires them to create a sale for the company. Once successful, the third-party publisher shall receive a percentage of the sale as a commission.

What Are Affiliate Marketing Programs?

The affiliate marketing process begins with an understanding of affiliate marketing programs—systems that dictate how the affiliate will generate traffic to the advertiser’s webpage. As soon as there is an agreement between the two parties, it will be easier for affiliates and advertisers to seek compatible business partners. There are five basic program types:

1. Email Programs

Email programs are used for the quick and straightforward promotion of products and services. The program uses links embedded in emails to persuade customers into checking out the company’s featured products or services. The messages are sent to customers within the affiliate’s network. If the affiliate has an efficient email marketing program already set up, then putting links in newsletters or monthly notes can increase sales and generate leads for the company. Email programs are also most effective when used in related marketing.

2. Coupon Site Programs

Coupon site programs are ideal for advertisers needing an extra boost in popularity. Coupons are common for businesses that are only beginning to introduce themselves to their target market. Most of the time, advertisers partner with affiliates who might own or run a coupon site. In this case, the coupons will appear as links redirecting to the advertiser’s website. In effect, it generates traffic, introduces the products and services, and allows potential customers to try products at a discounted price.

3. Review Site Programs

Review site programs follow websites that have mastered a specific niche. A niche is a specialized segment of the market for a particular kind of product or service. In short, you’re asking for help from “industry experts” who know a lot about specific products and services. Most customers would search for reviews online about the products that they would like to purchase. Review site programs will include links for whichever products the customers are looking for and directly link them onto your website. The program is best combined with a related or involved marketing approach.

4. Blogger/Influencer Programs

Bloggers or influencers are known for their broader marketing approach and reach.

5. Search Affiliate Programs

The search affiliate programs maximize the potential of search engines and online platforms for exposure. Although the program is a quantity over quality type, it benefits by reaching many people despite producing lower-quality traffic. It’s still a great option, especially if you’re trying to get your products and services out there for people to see.


Affiliate marketing is the most effective way to promote companies, brands, services, and products today. As most people are online, reaching your target audience is now easier. Meanwhile, for affiliates, it’s an easy, passive way to produce income.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.