Social media should be part of any brand’s strategy to engage with their target audience. Instagram has an avid, highly engaged user base that is known to be engaging and active. This is why many companies have hopped on the bandwagon, in hopes of capturing some of the attention and directing it at their own brand.

While this may sound grand on paper, the best way to get started on increasing Instagram engagement may not be immediately apparent. If you are thinking about adding this tactic to your digital marketing plan, read on! This blog post will outline the best ways to increase your Instagram engagement.

Tips on Increasing Instagram Engagement on Posts and Ads

Maintaining constant and consistent engagement on your Instagram account will pay off for your brand in a number of ways. It will allow for meaningful conversations to happen and it will encourage more people to double tap and leave a heart, among other things. 

Here are a few of the most effective ways to get started on your Instagram engagement strategy.

1 – Be Authentic

Before anything else, it is worth noting that the key to gaining the trust of your followers and to truly engage with them on a deeper level is to be transparent and authentic. If your audience thinks that you are hiding something or that you are not being completely honest or forthright about something, that could be devastating for you in the long run.

2 – Include Users in Social Conversations

When people comment on your posts, it is good to make them feel like what they are saying means something. Making your customers feel included in the social conversations will help boost brand awareness and trust of your brand.

3 – Create Valuable Content

Creating valuable content that is relevant in the here and now will encourage more people to follow your posts and read what you have to say. Valuable content that is posted regularly will put your brand on the map and make you known as reliable sources of information when they will need to read about updates and brush up on facts in your industry. 

4 – Respond to Comments and Messages

To increase the engagement on your Instagram account, you will have to actually engage with your followers. Making it a point to reply to comments and messages left by your followers will help them feel like you are truly listening to their feedback about your products and services. This will encourage more people to join in the conversation as time goes by. 

5 – Share Reputable Resources

It pays to create posts that are savable and shareable. This will give people a solid reason to check in and look at your account regularly, which will boost the engagement that goes on in the comments section. 


There are many reasons why you may want to start implementing effective Instagram engagement tactics in your social media marketing strategies as soon as you can. When you are a new and emerging brand or one that has been around for quite some time, engaging with your followers and potential customers will go a long way.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.