Content is the foundation of every successful business online. It informs, educates, and persuades your customers to buy your products. In this post, you’re going to learn everything you need to know to build a conversion-focused content strategy for your website.

1. Recognize the Buyer’s Journey

To create a conversion-focused content strategy, you need to have a firm grasp of the buyer’s journey. This journey typically involves three stages: awareness, consideration, and decision. 

Customers in the first stage are looking for a solution or more information about the topic. Those in the consideration stage are already comparing various options and learning more about your brand’s available offers. 

Increase your conversions through relevant, engaging, and valuable content that will resonate with buyers on every step of their journey. Therefore, there needs to be a solid process for each stage. 

2. Use the Right Topics and Formats

What do your customers expect from you? If you don’t know where to ask them, you can easily do it through social media, audience polls, and even live Q&A sessions. 

Keep an eye on their comments as well because there are so many things you can discover from there. Online surveys will give you a deeper insight into your mailing list.

The key here is to understand what your audience wants to help you select the right topics that will cater to every stage of the process. Aside from the topics, you need to be mindful of the formats you use as well. The content format you apply will make or break the content; so, choose wisely. 

3. Maximize Lead Magnets

Your lead magnets are any exclusive content your customers can access by providing their personal information. They can be ebooks, ultimate guides, content upgrades, checklists, and whitepapers. 

Maximize your lead magnets by identifying a topic that will resonate with your target audience. Do extensive research to ensure it’s irresistible. 

4. Be Strategic with Your Call-to-Action (CTA)

You must tell your customers what to do on your website. This is why you need to have strong CTAs strategically placed on your website. You can use numerous CTAs to your liking. The key here is to tell your audience what to do after they check out your content. 

5. Determine High-Performing Content

What types of content sell the most? You can use the topics and formats of these high-performing content to guide you through the process. Make sure they’re still relevant to your target audience and that they will help achieve your goals. 

Build a Strong Content Strategy and Gain Higher Conversions

Your content strategy is the roadmap that helps you optimize every aspect of your digital marketing efforts towards a single goal: converting visitors into customers. This doesn’t mean that writing great content isn’t important, but content without a strategic approach won’t be as effective.

With these tips, you can come up with content that converts. By creating engaging content and knowing your audience and their journey, you will have an easier time convincing them to decide and buy from your business. 

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.