In any industry, you’ll need to step up your marketing every year as a business owner to achieve better results for your company. Because of this, many are using SaaS solutions, especially for those focusing on leading the pack in the competitive field. 

But what is SaaS marketing? SaaS is the acronym for “Software as a Service” and refers to a company that develops and sells software that anyone can use with an internet connection. SaaS started in the 90s by selling floppy discs, and a few years later, it focused on selling software online and targeting billions. 

Today, SaaS marketing and companies have become mainstream and sometimes connected to startup companies. If you’re one of these startups and need help with your marketing strategy, you should consider working with a SaaS marketing agency. This way, your company will promote quality and relevant content that brings success to your marketing efforts. 

If you’re thinking of working on next year’s marketing plan, keep reading. In this article, we’ll share with you essential tips on how to have a successful SaaS marketing strategy for 2021. Let’s begin! 

Create your strategy with SaaS solutions in mind

When you’re creating a marketing strategy, don’t forget the concept of the marketing funnel. Ideally, you’re creating a plan to help bring in new prospects, help them find solutions, and lead them to convert into customers. 

When you create a marketing campaign focused on creating a funnel, you’ll be able to achieve each layer of the funnel while implementing your SaaS. 

Ensure that your website can boost your conversion rate

An essential part of your SaaS marketing strategy is having an effective and well-designed website. With that in mind, your website should have a good landing page, website copy, and sales pitch to convince lead prospects to convert and sign up for your software’s free trial. 

To do this, you’ll want to ensure that your website loads fast and that users can easily navigate your site. This means that it’s easy for them to find relevant information about SaaS and the company, see the product page, sign up for your service, and find business contact information. 

When working on your website, you should collaborate with a reliable SaaS marketing agency because they’ll know exactly what your website needs to convince customers to trust and purchase your software. 

Improve your company’s online reputation and be an authority in your niche

One of the challenges you may face is convincing your market that your SaaS is the right choice. A fantastic way to do this is by engaging with your target audience. When you do this, you improve your brand’s online reputation as well as become an authority in your niche, making you their trusted solution and go-to software. 

Fortunately, engaging with your target market is much easier now, thanks to social media platforms. All you need to do is to create effective and compelling content that will trigger curiosity, solve their problems, and promote engagement between both parties. 

Don’t forget about your existing customers

Getting potential leads to visit your website and convert into customers is important; however, one of the biggest mistakes business owners make is they forget their existing customers. 

With your SaaS, your business may rely on subscription packages. For this reason, one of your priorities should be customer retention and making sure that your existing customer renews their subscriptions. 

The great thing about this is that you don’t need to convince your existing clients to try your product because they already know its value by now. What you need to do is to remind them of how much they’ve achieved and accomplished thanks to your SaaS, which will definitely convince them to resubscribe with you again. 


Planning for next year’s marketing strategy ahead of time can give your SaaS numerous benefits. This will help you achieve your first-quarter business goals right away, helping you move forward to the next campaign, gain lead prospects even at the beginning of the year, and retain existing customers by keeping them happy. If you want success in your SaaS marketing in 2021, it’s best to work with a reputable SaaS marketing agency to help you reach your goals and have a prosperous new year.

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, and data-driven online marketing solutions for small businesses to Fortune 500 Brands. Click here to contact us today!