No matter the approach you take with your marketing strategy, all subsets aim to reach a common goal: boost your conversion rate. Tactics like email marketing and social media marketing all direct the traffic to your website, but leading the stream towards your homepage will not guarantee any conversions.
Landing pages, on the other hand, serves as a crucial entry point for your audience. It puts you in control over the specific content that fulfills your goal, most of which evoke the desired emotion from your customers. Unlike your homepage, landing pages provide clear direction on what your viewers can do next, prompting them to take action.
Seeing its importance, the guide below should give a rundown on the essential building blocks of an effective landing page:
Tip #1: Offer A Unique Selling Proposition (USP)
Many businesses offer innovative products or services in the market, which is why you need to create a unique selling proposition to let your audience see what sets your brand apart from the rest. By defining what makes you distinguishable and offering benefits that can help address your market’s needs, you can increase your chances of winning over your prospective customers’ confidence.
The landing page is the perfect opportunity to showcase your unique selling proposition, so be sure to express it in a way that is visually engaging and easy to understand. Some simple ways to accomplish this is to improve your targeted headline and reinforce your message with a clear, supporting call-to-action.
Tip #2: Utilize Imagery To Express Your Message
In addition to using clear and concise text that is easy to digest, you can pack a more compelling punch to your core message by boosting the landing page’s visual appeal. Using high-resolution imagery – be it video, photos, or illustrations – can do wonders in getting your point across in a more engaging manner compared to text alone.
Using images is especially effective if you want to highlight your products, while testimonial videos can be an excellent social proof that showcases your services. Speaking of which, adding trust seals can provide a visual representation of your credibility in the industry. After all, there’s nothing more powerful than illustrating your value as a business.
Tip #3: Leverage White Space
Even if you are a hip brand that likes to play around with bold color schemes and futuristic gradients, it’s best to use simple design when it comes to your landing pages. You want to drive focus on the images and call-to-action, so adding distracting elements will only get in the way of your message.
The Bottom Line: Exploring Different Characteristics Of A High-Converting Landing Page
Landing pages play a pivotal role in your website as it drives your conversion rate forward. It sets itself apart from homepages as it caters to a specific audience, most of which are there due to a lead magnet from your email marketing, social media marketing, and more.
Krafted Digital is a Full-Service Digital Marketing Firm based out of Miami, Florida. At Krafted Digital, we specialize in developing Custom-Tailored, innovative, data driven Online Marketing solutions for small business to Fortune 500 Brands. Interested in our Services? Click here to contact us today!
