In the world of marketing, numbers are significant because that’s how you can determine if the project is just an expense or effective. But, how exactly can you measure whether the piece of content you produced is successful or not? 

Don’t worry because the answer is just within your reach, and we are here to help you reach it. Here’s a step-by-step guide to know if your content makes significant returns on your investment: 

Step #1: Have a Goal for Each of Your Content

As a way to measure your content’s success, you need to have a goal for each. The goal will be your determiner or metrics of whether you’ve reached success or not. Remember, your goal should match the measurement because if not, there’s a higher chance that your content most likely failed. 

Let’s state a scenario as an example. In an eCommerce industry, the content they might be producing aims to increase their sales and conversions. As such, their efforts or content should revolve around direct sales and conversions. They should be able to convince people to buy their products with the help of their content. If they haven’t seen a significant change in their sales after releasing the content, there might be a problem with their approach, making their marketing content unsuccessful. 

In this scenario, you can see the importance of having a goal, so that’s the first thing you need to do and should have to measure the success of your content.

Step #2: Set KPIs For Each Goal

After determining your goal, you need to set the key performance indicators (KPIs) for each. The KPIs will be your guide to track the progress towards your goals.

If you have no idea how it works, let’s look at this example. Let’s say your goal is to increase engagement. In that case, your KPIs should focus on metrics that drive engagement, like time on page and bounce rate. But, if your goal is to increase organic traffic, focus on metrics, like the number of inbound links and improved search rankings. 

Remember, assign values to KPIs that are not directly related to money. Notice everything from your content, such as the likes, impressions, and shares. Also, analyze your user’s behavior, social media engagement, and SEO impact because that’s how you can measure your content’s effectiveness. 

Step #3: Figure Out How You’ll Measure Your KPIs

Note that different goals require different KPIs, so we cannot tell you how you can measure your KPIs. It will all depend on your content’s goal. What we can tell you is that measuring KPIs is pretty straightforward. Why? Because if people are actually doing the things you want them to do towards your products or service, that’s straightforward enough to measure your content’s success. 

If that’s too complicated for you, you can always use tools to measure your KPIs and track your progress towards your goals, like Google Analytics, Google Search Console, and SEMrush. 

Conclusion

These three simple steps will be enough for you to measure the success of your content. Once you see that none of your content is working after measuring its effectiveness, perhaps you need to adjust your goals, your KPIs, or even your content so that all of them will go well together. Remember, measuring the success of your content is necessary because that’s how you can tell if the content you’re producing is just a waste of money or not. It’s best to seek help from a digital agency, especially if you want your content to be successful most of the time. 

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.