If you are getting a website developed, you may be asked to choose whether you want a static or a dynamic web design. Both are great formats to make your website accessible to your potential customers.

This article will run you through everything you need to learn about static and dynamic websites and choose which one suits your company better.

Static Websites

A static website, or “old school” website, is a website that is made of web pages linked together. This is how websites were built during the early days of web development. It has no database, no scripts. It is a collection of HTML files and other necessary elements such as images and text.

Each page on a static site is a separate HTML file. If you have identical content like headers or footers in multiple pages, they are actually various versions of the headers and footers instead of one synced file. 

If you want to edit these headers and footers, you will have to edit them on each page.

Dynamic Websites

Dynamic websites are comparable to a mosaic. It is made up of pieces of information on a server. When a user searches for this website, the server will put these pieces of information together to form a cohesive web page.

Instead of having one set design, dynamic websites can conform to the format of the device the user is accessing your website on.

Should You Go for Dynamic Websites over Static Websites?

There are various advantages to dynamic websites, including the following:

  • Convenient Design Updates: Dynamic websites allow for convenient design edits. If you want to change your website’s navigation, you only have to change it in one place on the site. The rest of the pages containing that navigation file will automatically update.

This is a tedious and repetitive process in a static website as you will have to update each element on every page.

  • Flexible Data: Dynamic websites allow for storing content in a database. You can easily access and edit this content and have it load across multiple websites. This also allows you to categorize your content and make it easier to search for.
  • Update Your Content Easier: Dynamic websites can be used with a content management system (CMS) as the parts of the page are separate. This means that you can have your content writer staff update your content without knowing coding or HTML.

This way, your content staff can focus on writing and posting new content. Your web development staff can make sure the formatting and coding are done right without interfering with this process.

When Would You Need a Static Website?

Dynamic websites take longer to code and can be expensive to build. You may want to opt for a static website if you have a tight timeline and budget. You may also want to consider having a static website if your website needs the following:

  • Limited-time promotion
  • One or two pages only
  • Needs to be taken down after your promo ends

Conclusion

Dynamic and static websites have their pros and cons. To determine which fits your business model best, consider the services you need, your budget, and your timeline. 

It is best to get a reliable web design agency to help you choose and build the design style that suits your business.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.