There are a lot of different methods for generating leads on social media platforms today, but for lead generation experts in 2022, here are some specific metrics and tools we’re going to see trending in the coming years. 

From here on out, your lead generation efforts will not be about spending more time on social media but finding more ways to enhance the effectiveness of your time spent.

1. Private Messaging

Private messaging on social media platforms like Facebook and Twitter is a popular way to connect with leads today, and it’s only improving in the future. In 2022, you’ll be able to customize your messages based on the post’s content, so the lead will think you’re reading their profile.

2. Personalized Content

Having a consistent voice is vital to your brand, but there is nothing worse than boring, one-size-fits-all content. You need to have a diverse voice and show others that you value their time by speaking to them in a way that feels personal and is tailored to their needs.

3. Partner-Up with Co-Creators

Your social media channels are only as effective as the network surrounding them. When you work with trusted partners who share your vision and understand your audience, you can create more engaging content, grow faster, and become a bigger fish in the pond.

4. Partner-Up with Influencers

The key to partner-ups is finding influencers who have a solid and engaged following who you can benefit from. They will share your content, drive traffic to your brand, and possibly hang out in real life. It’s mutually beneficial and a great way to expand your social media network.

5. Create Targeted Ads

Social media ads are an easy way to drive more traffic to your website, and in 2022, you’ll be able to target ads based on interests, behaviors, location, and more. This will enable you to be more specific in your lead generation efforts and quickly identify which social media ads generate the most traffic.

6. Hold Online Contests and Events

There are a few different ways to do this, but one of the easiest ways is to create a sweepstake and a game of chance. You can do this with a raffle on Facebook and Twitter or a poll that people take a screenshot of and post to their profile.

7. Use Social Media as a Voice for the Audience

Your brand will have a larger voice in the social conversation, especially when you are answering questions and giving people solutions on Twitter and Facebook. This is great for lead generation because you’ll have tons of information you can use to create more customized content.

8. Give Value to Your Audience

The more value you give your audience, the more valuable your content, brand, and messages will become. In 2022, you’ll have tons to give away because you’ll be using your social media channels as a platform to help your audience. This will make your content more engaging and meaningful, which will generate more leads in the long run.

9. Social Proofing

Social proofing is a great way to generate leads on social media, especially when you’re new to the scene. Use your social media pages to show off your followers and connect with others.


Social media is constantly evolving, and today’s marketing strategies will be obsolete in five years. The key to staying on top of what works and what doesn’t is to stay ahead of the curve by educating yourself on the new methods and strategies that forward-thinking companies are testing.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.