Social media is a playground for most people today, businesses and various brands included. Where it used to serve only as a means to update friends and family about your life, now it’s also a global platform for businesses of all sizes to connect with the perfect audiences.

It’s no question that social media and your online presence now play a pivotal role in your company’s success. That said, there are still a lot of companies struggling to join the world of social media effectively. It takes a lot more than just posting to succeed. Of course, plenty of social media professionals and companies can help you.

Now the question is, should you keep it in-house or outsource? Here are a few things you should consider:

Budget

The cost is the first thing you need to consider when choosing to outsource or keep it in-house. It’s not always easy to find social media professionals on a budget, and if you have a smaller business, outsourcing may not be an option. 

You have to consider the amount of time involved, the amount of money you have to spare, and what you need to accomplish. Usually, big brands outsource their social media work because they are not only in the business of selling their product but also selling their identity. 

Goals

What are your goals, and who is more likely to understand those goals and help you achieve them? Once you’ve looked at your budget, you need to look at what you want to achieve and the results you want. 

If you’re in a hurry and don’t have a lot of experience working with social media, it might be wise to outsource. But if you have experience, you’ve already established your brand and business, and the work you’ll be doing is relatively simple, then it’s better to keep it in-house.

Time and Training

Is your team or marketing team ready to take on the task of managing your social media accounts? If you don’t have the time to devote to managing your social media accounts, that’s another reason you might want to outsource. 

Make sure that you will have time to manage your social media account. It’s one thing to hire a social media manager, but you need to be sure to give that person the time and attention they deserve. If you don’t have the time to commit to managing a social media account, then you should outsource the work.

Maintenance and Consistency

A social media presence is only as good as the amount of time and effort you put into it. If you only manage your social media accounts quarterly, you won’t get much out of it. This means that you need to allocate a certain amount of time each week to your social media accounts. 

If you’re not able to spend the time to maintain your social media accounts, then it’s all for naught. The same goes for outsourcing. When you hire outside of the company, be prepared to have a continuous and long-term working relationship with them.

The Bottom Line

There is no right or wrong answer to the question of whether you should keep it in-house or outsource. Based on your goals, your budget, and how much time you can dedicate to your social media accounts, you will find the perfect solution to make your social media presence the best it can be. 

It’s a lot to consider, and it may not be as easy as you think to make your decision. Once you’ve considered all of the above, you’ll know what’s best for your company and how to move forward with it. Ultimately, a social media presence is essential for any business, and it’s worth investing in.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services in Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today