Did you know that relationships play a vital role in marketing? With an excellent relationship between you and your audience, your marketing efforts will be much more successful in identifying those who are more receptive to your offerings. This is where outreach marketing comes into the picture. 

Outreach marketing helps you connect to influencers, bloggers, and other journalists that will give back to you, whether it be access to a new audience or increased website traffic. As such, having a proper outreach marketing strategy set up is pivotal in your business’ success. 

If you do not know how to outreach effectively, here are three great ideas for you to try:

1. Host events

While hosting an event physically is a little tough now due to the pandemic, the online world exists, and you can host the events here. When you host your events online, you can connect to your influencers and bloggers around the world. In other words, reaching out to them will become a lot simpler!

There are various types of virtual events you can host. For example, if you want to host an educational event, you can run a webinar to teach your audience. When releasing a new product and the likes, you can live stream it to showcase it to your customers and influencers. Put simply, you can be creative when hosting virtual events. From giveaways, contests, showcases, and more, there are so many types of events you can try hosting!

2. Offer to publish on guest blogs

Influencers, bloggers, and journalists survive by producing content. Without content, they mean nothing to their audience, and so are driven to pump out content every day. As such, why not consider offering a helping hand to a group of influencers in your niche market? When you offer to write content for them through guest blogging, not only are you relieving some of their burden of writing, but you can also backlink simultaneously, meaning that you can lead some of the audience back to your business.

With guest blogging, you get to the influencer’s good side, helping them produce quality content that their audience likes. In turn, your content will lead their audience back to you, meaning that you can easily tap into a whole new source of customers!

3. Produce cultured content

With cultured content, you showcase your company’s values and culture. This is a great way to show your audience who you are, what you do, and why you do it. For example, suppose you are a manufacturing company. In that case, you can do a tour of your facilities in your videos, showing the machines you use and the practices you put into ensuring quality output.

Regardless of the type of cultured content you put out, your main goal is to ensure that they reflect your brand’s identity. It will also give the audience a fresh view of your business and connect them to your company at an emotional level. When they see quality and professionalism reflected in your cultured content, they end up trusting you more and opting for your products and services!


At this point, you now realize that there are many ideas you can implement into your outreach marketing strategy. Regardless, whatever it is you do in your strategy, always remember that you do not necessarily do this for yourself. Rather, you are doing it for your audience. 

Relationship building is the key here. When you show that you are trustworthy, that the audience can find great benefits working with you, they will automatically be drawn to you. In other words, the best outreach marketing campaigns focus on the audience’s interest, not yours. Show that in your campaigns, and you will soon find your network growing rapidly.

Krafted Digital is a Full-Service Digital Marketing Firm based out of Miami, Florida. At Krafted Digital, we specialize in developing Custom-Tailored, innovative, data-driven Online Marketing solutions for small businesses to Fortune 500 Brands. Click here to contact us today!