Your business’ digital marketing strategy should be one that is always evolving. Directing the majority of your efforts towards a single goal, such as search engine optimization or social media engagement, is useful in transit—but you’ll have to diversify eventually. Diversification is key to driving sales and letting consumers know you aren’t a one-trick pony. If your strategy needs an upgrade, consider incorporating any of these three diversification tips.

Tip 1 – Engage in Hyperlocal Marketing

Hyperlocal marketing, or proximity marketing, redirects potential close-by customers to your products and services using Bluetooth. No, Bluetooth isn’t quite a thing of the past. In the form of a digital beacon, you can ping prospective consumers within the vicinity of your brick-and-mortar shop.

Through this beacon, you can forward marketing messages or advertise ongoing discounts and promotions. So long as your audience is equipped with the appropriate mobile application and enables push notifications, you can reach out to them without having to walk out of your store.

Tip 2 – Optimize Content for Voice Search

Nowadays, 55% of teenagers make voice searches to direct shopping decisions every day. Far more convenient than traditional typing, voice search is a big help to students and professionals who are frequently on-the-go.

Currently, much of your SEO success relies heavily on voice search optimization. On the plus side, you won’t have to cut into your budget for additional hardware or software. However, you will have to take the time to craft new content that takes into consideration voice intent.

Perform long-tail keyword research and take into account the top-performing voice search phrases (today, those are “how,” “what,” and “best.”). Reformat existing content to better suit voice search results. In most cases, that means crafting information using conversational tones and noting frequently asked questions.

Tip 3 – Prioritize User Experience

A stunning website, gorgeous mobile app, and visually pleasing desktop software aren’t enough to provide a positive experience for site visitors. As any Miami web design agency and they’ll most likely agree! You can adorn your website with high-quality images, sleek typography, and an attractive layout, but it won’t mean anything if you’re neglecting your navigation.

How easy it is for consumers to use your website will determine whether they pursue a sale. Never mind bewitching animations and a carefully crafted color-scheme—if a site visitor can’t easily find what they’re looking for, you can consider them a loss.

Prioritize creating an intuitive site map. Minimize elaborate digital elements and prioritize what customers need, not what looks good. Take load speed into account—longer than three seconds, and you could potentially lose up to 40% of your customers!

Remember: designing for user experience in mind is designing for trust. A reliable, easy-to-use website makes for a satisfied return customer.


Ultimately, how you craft your digital marketing strategy will depend on your goals and key performance indicators for the month. Where a boost in followers might be your mission at the beginning of the year, increasing sales might be your new goal at the end of it. Hardly does a digital marketing strategy stay the same—it’s all about how you accommodate changes.

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 Brands. Click here to contact us today.