Despite the economic downturn, a recurring revenue model subverted expectations as it shows no signs of slowing down this 2021. Even in the middle of a global pandemic, SaaS spending increased by 50% compared to the previous years, which puts many SaaS-focused companies in encouraging positions. 

Fortunately, businesses and consumers still sign up for subscription services because of the continued advancements in technologies that provide an influx of useful products in the market. And since SaaS is continually growing, you can expect that businesses will incorporate SaaS in their marketing strategy to improve their numbers for this year. 

For this reason, businesses are partnering with SaaS and digital marketing companies to build an effective marketing strategy for 2021, especially since many are aware of the benefits of incorporating SaaS in their business operations. 

In this article, we’ll share the do’s and don’ts of SaaS marketing with you— what you should do and what you should avoid. Let’s dive in!

The Dos

1. Provide Sufficient Product Knowledge 

One of the things that make SaaS products intimidating to customers is that companies don’t provide an attractive variety for users and not considering those who aren’t tech-savvy. 

To get over this obstacle, it’s best to inform your customers how to get the most out of their subscriptions. You can do this by providing answers to common questions, such as basic usage, integration, advanced features, and more. 

Besides that, putting your product’s knowledge base in a visible space can help serve a relevant marketing purpose. 

2. Get Content Marketing Right

Content marketing will continue to grow, especially since the digital landscape is taking over the market. Because of this, you need to continually provide compelling content and information to your audience.

Remember, it’s not all about selling your product. You want to encourage people to go through your site, help them with your content, and provide a solution — your product or service. 

3. Provide an Extra Step Before Trial Subscription

Many customers find it daunting to subscribe to a service they don’t have enough information about. For this reason, it’s best to work with a SaaS and digital agency and develop a strategy to lure them into a subscription. One of the things you can do is add another step, such as offering a private product tour or even a free consultation. 

The Don’ts

1. Don’t Hide Your Value

Landing pages relevant to your customer’s needs have been growing in popularity in digital marketing. For that reason, you need to incorporate this in your SaaS strategy. 

When you focus on your product and how it can solve pain-points in your consumers’ lifestyle, you’re ultimately showing your brand’s value. Value isn’t only about the time and effort of production and your team’s quality; it’s also about the importance of your product and why your audience can’t operate without it. 

2. Don’t Sleep On Testimonials

Social proof is a huge game-changer in digital marketing, and utilizing this will help leads sign up for subscription-based services. This is why you must include product feedback and testimonials in your site, especially when you incorporate SaaS marketing in your strategy.

Fortunately, you can utilize SaaS marketing to show social proof and to help satisfy your customers. 

3. Don’t Forget Personal Touch

Now, more than ever, being relatable and personable is essential and something you should focus on when you’re trying to connect to your audience in a digital landscape. 

Although automated interaction is important, remember that person-to-person contact at specific points in your marketing process and sales strategy is still vital. Stimulating conversations to push potential customers down the sales funnel and turn them into customers. 

Not only will you increase your sales, but you’ll also improve your brand’s reputation and relationship with your audience. 

The Bottom Line: Do Develop an Effective SaaS Marketing Strategy and Don’t Sleep On It

SaaS marketing will continue to rise and will help businesses grow in this vast digital marketplace. With that being said, it’s important to work with a reputable digital agency that can help you develop a strong SaaS strategy that would help you reach your business goals this year.

How Can Krafted Digital Help You?

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.