As the business world continues to evolve, so too does the marketing landscape. One of the most significant changes in recent years has been the rise of SaaS marketing. SaaS (software as a service) is a type of subscription software that allows users to access and use the software from a remote location. It’s become increasingly popular in recent years, as it offers a number of advantages over traditional software models.

However, marketing a SaaS product is different from marketing other types of products and services. In this blog post, we’re going to explore six of the top reasons SaaS marketing is so important.

1. Increased Competition

As the SaaS industry continues to grow, so does the level of competition. This means that companies need to focus increasingly on their marketing efforts in order to stay ahead of the competition. Otherwise, they will fall behind, missing out on plenty of opportunities that their competition has now captured, and sometimes for good.

2. Long Sales Cycles

SaaS products often have long sales cycles, which means that it can take a while for sales to be finalized. This makes it even more important for companies to keep their marketing efforts up, as it can take a while for leads to turn into customers. This way, customers can continue to be engaged with the SaaS products provider, increasing the chances that an interested individual will finally become a paying customer.

3. High Customer Churn

Another challenge that SaaS companies face is high customer churn. This means that customers are constantly cancelling their subscriptions or switching to another provider. This makes it even more important for companies to focus on acquisition and retention marketing efforts in order to keep their customers. That’s why marketing is so important, as it reduces the likelihood of a customer cancelling because they are unhappy or seeing something better from another provider.

4. Need for Customer Education

SaaS products often require a certain amount of customer education in order to be used effectively. This means that companies need to focus on creating helpful content and resources that can help their customers learn about and use their products. And with that, marketing can be one of the mediums used to share such information. It can be devised in such a way as to motivate people to try out the product, all the while telling them how to make the most out of their product.

5. Complex Pricing Models

SaaS products often have complex pricing models, which can be confusing for customers. This means that companies need to focus on creating clear and concise pricing pages that explain their pricing plans in an easy-to-understand way, which can be done through marketing.

6. Free Trials and Freemium Plans

Many SaaS products offer free trials or freemium plans, which can be a great way to attract new customers. However, this also means that companies need to be sure that they are marketing their products in a way that will convert free users into paying customers. As such, carefully treating a marketing strategy to show the benefits of becoming a paid customer can help significantly boost a SaaS company’s revenue.

Conclusion

SaaS marketing is essential for companies that want to succeed in the competitive and ever-changing SaaS industry. By focusing on the six points above, companies can ensure that they are doing everything they can to market their products effectively, maximizing their sales and growing their business.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.