COVID-19 has transformed the way the world operates, especially businesses. To survive the resulting economic downturn caused by global lockdowns, companies have migrated their operations to cloud-based solutions. Remaining productive was essential to keeping a business afloat, and continuing operations while remote work was the only way to do that.

Now that a few vaccines are on their way to distribution, it looks like an end is finally in sight. However, that doesn’t mean digitalization is going away any time soon; it will take several more months for everyone to take the vaccine—if they choose to—which means taking precautions is still necessary. Regardless, many companies have realized the benefits of a work-from-home arrangement, as it’s cheaper to sustain in the long run.

Fortunately, global software-as-a-service (SaaS) offers numerous benefits to companies while allowing them to grow even in a pandemic thanks to its scalability. SaaS-based solutions cover all the demands of remote work, making them a valuable part of the post-COVID-19 business world. 

How SaaS Increased in Popularity

Several weeks into the first phase of lockdowns, businesses have begun to realize SaaS models’ value and the simplicity they bring to IT environments. They also provide an avenue for businesses to modernize their operations by adopting cloud technologies, getting them ahead of the curve. By transitioning into a digital landscape, companies can keep themselves competitive, especially as the world is increasingly becoming reliant on online functionality. 

However, such digital technologies come with their own concerns, such as cybersecurity. Many enterprises have struggled in finding ways to protect their environments and secure them from threats, especially as they continued to work remotely. Fortunately, SaaS offers this much-needed security while allowing the convenience of accessing workloads from virtually anywhere. They’ve also made work much easier to do. For example, a SaaS marketing company will enable you to monitor your digital marketing and maintain performance without physically reporting to your office.

How SaaS Can Help Businesses

SaaS solutions can offer a world of benefits to businesses. They’re relatively straightforward since they consist of simple subscriptions, set costs, and small (or no) investments. With this attractive combination of features, they’ve become an appealing and affordable option for many organizations. There are also SaaS that comes with data protection, affording more safety and security to confidential information.

Many SaaS solutions provide enterprise-grade protection, offering the same benefits as regular models, helping companies support cloud initiatives and launch and scale to support workloads. Organizations can also control their data from a singular platform, allowing ease of access. 

As affordable, simple, and enterprise-grade protection is crucial to business operations, SaaS solutions are ideal. Its easy-to-use features allow businesses to transition to cloud storage without having to take extra steps. However, the cloud-stored data is still the company’s responsibility to manage. Regardless, SaaS solutions offer a golden opportunity to reduce expenses, decrease overheads, and eliminate the stress faced by many enterprises in a post-COVID-19 business environment.


Businesses must adapt to stay relevant in unpredictable and rapidly changing times, as failing to progress will be catastrophic for your operations. By utilizing SaaS solutions in your organization, you’ll enjoy a more convenient and affordable way to stay productive and successful, even in a post-COVID-19 world.

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 Brands. Click here to contact us today!