Businesses need an excellent online presence to attract new customers, please and engage existing clients, and create an online reputation for their business. Understandably, online presence is one of the first things business owners will prioritize.

Having a digital team to manage their online activities or a social media agency to take care of their online profiles is crucial to this narrative. However, business owners should consider that finding the best team to help them with their online presence also depends on their plan for your business.

Why Is a Digital Marketing Plan Important?

Digital marketing planning is a process in which you, as the business owner, and a digital team, prepare a checklist on what needs to be done to ensure your business’ success. It is a crucial task to help you set your goals and strategies for your digital marketing efforts.

A digital marketing plan can help you achieve your goals and objectives for the business. It will also help you set measurable results so you will be able to track your progress.

Without one:

  • You might not have a clear path on what needs to be done to succeed in social media.
  • You might not be able to track the success of your campaigns.
  • You will be unsure if your company’s social media content is consistent with your company’s goals.
  • You will not be able to measure your ROI (Return On Investment).

You should make digital marketing plans after formulating your overall marketing strategy. It should also be assessed with your client’s goals, business goals, and the goals of your social media agency.

Benefits of Having a Digital Strategy

Here are eight advantages you may experience if you choose to work with an agency with an established strategy from the start:

1. All Hard Work Will Have Direction 

A digital marketing strategy will help your team focus their efforts on achieving the campaign goals. It will also help them know what goals to accomplish in which method and what project(s) to do first.

Without a digital marketing strategy, your social media manager may not know what to do. However, everything will make sense if they have a concrete plan to follow.

2. All Work Will Have Accountability

To achieve the campaign goals, everyone will have to do their job. A well-developed strategy can account for the role of different individuals and groups in the agency.

3. You’ll Understand Your Customers Better

Social media allows business owners to engage directly with their customers, which traditional marketing could never do. A digital marketing strategy will help you better understand your clients and make decisions or brand adjustments based on their preferences.

4. You Have More Control Over Your Content

A digital marketing strategy will help you fully control your content, especially when you have a specific goal for each type of content. You can also have your team streamline the process of creating content and make it easier for you to schedule them.

5. You Can Stay Ahead of the Competition

Creating a digital marketing plan is not just about understanding your customers and having control over your content. It is also about staying competitive. In planning your social media strategy, you will be able to identify your competitors, analyze their strategies and adapt to new techniques that you can use to promote your business better.

6. You Plan Your Budget Better

A digital marketing strategy will also help you plan your budget better because you will know how much you have to spend for each service.

7. You Can Deliver Results

Your digital marketing agency can show you proof that this strategy works. They can provide you with case studies and testimonials from their previous clients who have seen the same results.


Whatever your business goals are, you need a strategy. Without one, your team will not know what to do, and you will not know how to measure the success of your business. Digital marketing planning gives you the right direction and a solid plan to help you achieve your business goals.

If you do not have a digital plan yet, make sure to work with a qualified social media agency in Miami to help you bring your vision to life.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today