With a constant shift in the business landscape in the current digital world, more and more SaaS companies are emerging, creating a lot of competition for new customers. This is the reason why having a growth strategy in place before the launch of your product or service is becoming increasingly important.

1. Invest in content marketing

Every SaaS marketer understands the value of having a content marketing plan. Because most potential clients are more inclined to look for a solution to their problems online, your organization must be able to provide it.

With a content marketing plan in place, you can not only establish authority and thought leadership in your field, but you can also attract more leads and increase brand recognition.

To develop a successful content marketing strategy, you must first investigate your customers’ pain areas and supply them with the answers they require at various stages of their consumer journey.

Start by studying essential industry themes and developing content that your target audience will find beneficial.

Begin by studying essential industry issues and developing content that your target audience will find valuable. The most effective sorts of material are:

  • Blog entries (long-form how-to guides)
  • Videos
  • Posts on social media
  • Ebooks
  • Memes and GIFs
  • Interviews
  • Exemplifications
  • Infographics
  • Papers in White
  • Checklists

Podcasts are also getting increasingly popular, so consider using them in your marketing mix. In addition to creating a blog, you can utilize these materials as lead magnets at any time to persuade individuals to join your email list.

2. Offer Free SaaS Trials

The best way to encourage people to sign up for your email list is with a free SaaS trial. With a free trial, users can try your program for a minimum amount of time, such as one week.

In addition to the free trial, provide a brief overview of the product so that individuals can have a taste of what they’re getting into. It’s also a great idea to insert a few case studies or success stories, highlighting why the product is beneficial to them.

3. Focus on SEO

While optimizing your blog entries for relevant, high-value keywords is critical; you should also assess the SEO of your whole website. It is critical to realize that SEO for SaaS platforms may naturally generate leads into your SaaS sales funnel without relying on marketing. 

From that perspective, the ideal long-term aim of SEO is to boost ranks to the top three positions on Google search so that your SaaS firm does not need to pay advertisements for those specific search keywords.

4. Use Pay-Per-Click (PPC) Advertising

PPC advertising enables you to target ads based on specific keyword searches. You’re able to get your website in front of qualified leads, thus leading to more conversions.

PPC can prove to be a very effective marketing strategy, especially if you’re working within a minimal budget.

You can use Google AdWords or Facebook ads to increase your brand’s awareness and then direct the leads you receive to a landing page.

6. Get Your Work Featured on Review Websites

Many individuals and companies like to check at review sites before investing in a software product to build a well-rounded opinion about it.

If your product is included on popular review sites such as G2 Growd, Capterra, SaasGenius, and GetApp, to mention a few, it will be a tremendous boost to your brand’s exposure. It will also significantly boost trust in your goods.

Because review sites are all about ratings, you must ensure that your organization and product are adequately represented in all areas such as price, product features, customer assistance, and so on.


As you can see, your SaaS business can be successful regardless of your size. However, you must begin with a strong strategy and keep on developing it as necessary. Investing in content marketing, free trials, pay-per-click advertising, industry reviews, and so on, should be part of your marketing strategy.

The most important thing is having a well-established marketing plan in place that you can continually build on.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.