When it comes to Marketing Apartments, your Number 1 Goal is to get in front of people looking to rent a new apartment. Today, I will go over exactly how you can do that as well as some tips and tricks on how you can stand out from the competition. So let’s dive right in, Here are Effective and Powerful Outreach Marketing Ideas for Apartments.

Establish a Dominant Presence on the Marketplaces

Going back to what I said earlier, your #1 Goal is to get in front of anyone that’s looking, or might be looking to move into a new apartment. Marketplaces are usually the go-to place when apartment shopping, which is why having a dominant presence is a must.

Establishing a Dominant presence will not only make you stand out, but it will also make you rank higher. Here are some effective tips to increase your presence, rankings, and visibility in the Marketplaces.

  • High-Quality HD Pictures
  • 3D Tours
  • Drone Aerial Footage
  • Well detailed descriptions
  • Competitive Pricing

Let’s go through these steps one by one.

Step 1: High-Quality HD Pictures

Most Marketplaces have the technology to differentiate pictures by quality. And you can be sure that listings with High-Quality pictures will almost always get a better market share.

Investing in a Real Estate Photographer is definitely something you should think about doing.

Step 2: 3D Tours

3D Tours have been rising in popularity. These tours allow people to virtually walk through your entire apartment. 3D Tours are recognized by the Marketplaces as well and will definitely boost your apartment ranking.

Step 3: Drone Aerial Footage

Apartment Shoppers want to see detail. Drone Footage gives a better view of the surroundings and a clean look of the property from the outside. Not only will, like the previous tips, boost your ranking, but it will also make you stand out from the competition.

Step 4: Well Detailed Description

Now that we’ve covered the visual aspects, let’s cut down to the technical aspects. Having a well written, detailed description is vital. Make sure to include all your amenities and explain why your apartment is the way to go among others.

Step 5: Competitive Pricing

Even if you remodel your listing by completing the previous steps, pricing matters, and it matters a lot. Be sure to keep your pricing competitive, and be aware, lowering your pricing at any time, by any amount, will boost your ranking immediately.

Use Google Ads to get in front of Intent-Driven Keywords

All roads lead to getting in-front of apartment shoppers. And search engines are an important place buyers turn to in their search for a new home.

Getting in front of intent-driven keywords related to your apartment is a powerful technique. Here’s a picture below of three ads for the term “One Bedroom Apartments In Fort Lauderdale”

As you can see by the “AD” letters on the left side of the search result, these are ads run by properties. The next step would be to craft a well-designed landing page explaining your community, features, amenities, etc… And make sure to include Pictures.

Social Media Retargeting

In case you are not familiar with Social Media Retargeting, Social Media Retargeting is the act of Advertising directly to your visitors. When done right, Social Media Retargeting can have an incredible increase in overall conversions.

With Social Media Retargeting, you have the ability to get right in front of previous website visitors that have not taken any action, meaning they have not filled out your website’s contact form or called.

With Retargeting, you can bring those users back for a second look!

Content Marketing & SEO

Content Marketing can be very successful if your property offers students or any features alike. Let’s use the example of student housing. You can create a blog post talking about your property and it’s perks when it comes to student housing.

You would then have to use SEO to rank the post for a keyword such as “USF Student Housing” or “USF Off-Campus Housing”

Getting your content ranked will require you to probably reach out to local blogs and offer as well as explain the value your article brings to one of theirs. If they have an article which talks about college life in the area of the University. It would be a good idea to contact them and let them know that you have an article on student housing that will bring value to their readers.

Once you are able to rank the content, you will be able to grab highly qualified traffic straight to your website.

Optimize your “Traffic Grabber” AKA Your Website

If you’re using these strategies, most of your traffic will lead to your website. With the cost that the traffic will bring you, you’re gonna want to make a good impression.

Here are tips and tricks to create a high converting website:

  • Setting up live chats, or chatbots can help your visitors through your website and property.
  • Make sure your website is easy to go through
  • Make sure you have a sticky contact button following visitors throughout their journey on your website. This can be a small call button at the bottom of the website that will allow your visitors to get in contact with the property at any time and at the click of a button.
  • Have good visuals. As I said before, visuals are everything, not only for the marketplaces, but for the website as well.

Don’t wait for Referrals, ask for them

Word of Mouth is known to be the most powerful Marketing Technique. Instead of waiting for referrals to happen, offer a reward to any resident that refers someone to the property.

If your reward is appealing, residents may even go out of their way to bring in referrals.

Following up on your leads and the importance of a CRM

Alright, you’ve done it. You are consistently generating many leads. Now, it’s time to close them.

Having a CRM is definitely something you should think about if you don’t already have one. With the power of a CRM, you can have all your leads from all your Marketing Channels and flow in once place. Knock is a popular CRM tailored for Real Estate.

Conduct fun community-friendly events

Building a sense of belongingness in the community is important when managing an apartment complex. You can achieve that by establishing in-person interaction among all your tenants by holding fun community-friendly events.

Some activities you can try are holding open houses or partnering with local charities, shops, or restaurants for cross-promotion or sponsorships. If you are running an upscale building, for instance, you can collaborate with luxury apartments or brands that your target residents will enjoy. 

Create a compelling slogan

Apartment marketing slogans can be more beneficial than you may think. Effective ones can communicate what sets you apart from your competitors. 

When making one, make sure your slogan is funny or one-of-a-kind to ensure that it sticks with your audience and helps them remember your complex. You can come up with a variation of your slogans, change it up throughout the year, and use a different one for every season. It should reflect the tone and personality of your brand.

An experienced digital marketing firm may be able to offer you assistance if you’re having trouble crafting a witty slogan that conveys your message to put on your website homepage. Many offer services such as web design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. 

Make your Apartments Nice

Now, as good as your Marketing may be, your product needs to always live up to the hype. Investing in beautiful furniture as well as an interior designer will ultimately pay off. Good Looking, Furnished apartments do stand out, and will definitely make a good impression to apartment shoppers.

How to Nurture your leads

Although this article focuses mainly on how to get leads, I thought it would be important to talk about how to deal with them as well.

Step 1: The First Contact

Most leads are going to come via email, make sure to send “First Contact” email right when you receive the contact or message.

The “First Contact” email is the most important. Usually, this email would thank your lead for deciding to contact your property with a nice message and ending in offering them to set up a tour.

Step 2: The Second Contact

The “Second contact” only comes if the prospect has never responded to the First contact.

The “Second Contact” is meant to follow up with the first contact. Send a message asking if they have received the “First Contact” and end with offering a tour, or to get on a call for more information.

The “Second Contact” is important because it will bring anyone that might have missed your “First Contact” back into the game. It can also act as a reminder for anyone who might have forgotten to schedule or a tour or request further action.

Step 3: The Third Contact

The “Third Contact” should always be the last contact. No one likes spammers. The third contact is meant to put the nail in the coffin, the final touches. Just in case your lead might have missed your email twice, which does sometimes happen.

If your prospect does not answer after the third contact, you can consider them not interested.

These are all our Ideas and Recommendations when it comes to Apartment Marketing. If you would like to have Krafted Digital Manage the Marketing for your Apartments, just click the “Contact” Button Below!


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