scrabble letters spelling digital marketing

Digital marketing is one of the modern tools that businesses can utilize to increase their conversion rates. It has become one of the most popular methods in targeting specific demographics while archiving essential marketing information through analytics.

Different strategies for different purposes

The extensive reach of digital platforms today has made it a healthy environment for both consumers and brands to communicate, interact, and engage in business. The different types of marketing strategies are also helpful in giving companies the right guidelines in executing their marketing efforts.

In this article, we will share four effective digital marketing strategies that you can use for your campaigns:

1. Search Engine Marketing (SEM)

Search Engine Optimization (SEO) is a popular practice for many companies that want to expand their online visibility through search engine algorithms. With many people having greater access to Internet connectivity through mobile devices, various search engines, such as Google and Bing, have become the go-to sources of answers and solutions for any problem, ranging from where to eat to what the temperature is.

SEO can be inserted in all the content that you upload into the Internet, regardless of what marketing strategy you use. SEO is all about utilizing strategies, such as keyword targeting and injecting backlinking, to improve the credibility of your site’s pages, allowing you to rank higher beyond solutions that other brands and companies can offer.

2. Social Media Marketing (SMM)

The use of social media has become integral to today’s generation, with anyone ranging from students to companies that need to socialize and engage. This versatile medium has dominated the digital space for the last decade, attracting billions of users around the world. Facebook boasts over 1.66 billion active daily users, while Instagram is trailing close behind, with over 500 million active users.

The staggering amount of potential customers to reach has made companies to invest in each platform’s offer for sponsored posts and paid ads for strategic ad placements depending on their target demographics. Besides paid marketing, social media is also effective in creating organic marketing that’s easily shareable through the virality of your advertising campaigns.

3. Email Marketing

Although the development and optimization of social media platforms have directed a considerable amount of interest away from email marketing campaigns, it still remains as one of the most reliable ways to attract potential leads. Email marketing allows you to build relationships with customers and prospective business partners through engaging content and updates by newsletters and essential information required in confirming business transactions.

4. Pay-Per-Click (PPC) Advertising

Pay-per-click advertising is a preferred form of digital marketing for companies that want to receive the appropriate results for their payments. It allows you to pay only for the number of clicks that you receive on your ad, instead of hosting it indefinitely with a set lease on the duration of the ad placements. This strategy is one of the many applications of SEM strategies since it contributes to a company’s Search Engine Results Pages (SERPs) ranking. It’s a viable marketing method for small businesses that have limited budgets while maximizing their ROI for their marketing costs.


The benefit of having variability with different marketing strategies is that you can strengthen your project’s goals to enhance your campaign. The key to a successful project is by making sure that you know how to utilize the right marketing techniques for the appropriate objectives. After figuring out which option to utilize, it is best to work with an agency that will help carry out your marketing plans.

At Krafted Digital, we help all types of businesses in handling marketing hurdles, such as how to advertise a crowdfunding campaign or develop outreach marketing ideas for apartments and other real estate properties. Get in touch with us today, and we’ll guide you through the different marketing strategies that your brand should put its focus on!