Email outreach is an effective communication tool that has the best chances of engaging with people of interest. With more and more businesses shifting to apps and mobile-friendly websites, it can seem like email is now an outdated medium. However, these modern methods of online interaction are still requiring email correspondence as a primary mode of interacting with consumers.

Although app notifications offer immediate and instant updates, service providers still integrate email with these messages to highlight the effectiveness of their online engagement. For these reasons and more, email outreach remains an excellent way to promote products and drive sales figures through your sales funnel.

The different ways of utilizing email outreach

Like any digital marketing strategy, email outreach can serve various functions, depending on your goal. Building a partnership is the primary goal of outreach marketing, to grow mutually with another party that’s willing to collaborate with your service. It’s an approach that’s not unlike communicating with your consumers but is equally as challenging as securing business investors.

If you want to drive your sales figures through email outreach, here are three ways to connect to your contact:

1. Maintain your online presence in relevant communities

Before you even send an email to potential collaborators, you need to ensure that you have a solid presence in your mutual communities. Online communities usually contain influencers, organizational leaders, and even competitors who make their effort to connect to their target demographic. There’s almost one of every kind of community online if you’re willing to look for them. Join these online groups and pay a close eye on who could be a beneficial contact to expand your business networks.

2. Participate in AMAs in relevant communities

Besides looking for potential business partners, you must exercise your right to voice out opinions and professional insights through these online communities. AMAs or “Ask me anything” usually allow a brand to answer their target audiences’ concerns. This willingness to open yourself to potential criticism is a bold move that shows how willing you are to engage with your potential customers. You can first attend some AMAs to get a feel of what questions you should ask and how you should answer. Afterward, you can run your own AMA once you’re ready to increase your potential reach.

3. Leverage guest blogging as an opportunity

Guest blogging is a typical content strategy that marketers utilize to gain higher SEO, backlinks, and referrals. Besides these benefits, it also provides you with potential influencer engagement. Offering your potential business contacts to increase their reach through your platform is a valuable incentive that can be beneficial for both parties.

You can offer your platform as a medium to grow an influencer’s audience reach to a larger demographic. At the same time, they can provide you with a valuable long-term partnership that will contribute to your sales figures. Remember that email outreach is about establishing what can be beneficial to you and your potential collaborator. This is why you must identify the specifics of how both parties can grow through your interactions.


The secret to any marketing campaign’s success is to know how to connect to your audience. Once you’re familiar with your target demographic’s preferences and needs, you can then engage with them effectively as a service provider. Beginning a promising relationship with a business partner can be one step toward growing your community and developing beneficial collaborations in the future.

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for clients, from small businesses to Fortune 500 Brands. Click here to contact us today!