Subscribing to a SaaS or Software-as-a-Service platform comes with many conveniences and advantages. It means that many aspects of running a business can be brought online, which is especially beneficial for large companies with complex operations. 

Work that is labor-intensive and often collaborative will benefit from the features that a SaaS may offer. SaaS helps members of a team work together on a single project while not necessarily being in the same workspace as they share and edit the material. Aside from the convenience of not having to pay for multiple licenses for many users, here are more advantages of using SaaS.

3 Must Offer Features For Your SaaS Website

Providing SaaS to clients may seem easy, but there are a few things that you need to consider before you offer it to your clients. Here are a few of them.

1 – Demo

Demos serve as a quick and convenient glance at what a SaaS website can offer. It is important to note that many clients who are satisfied with seeing a demo may not opt for a free trial anymore and may go straight to using your SaaS. This is why it is crucial to create a high-quality demo that shows clients what your SaaS is capable of providing for them. 

A demo is best used when it is only a click away. Keep in mind that potential clients who are looking for a SaaS are in it for convenience. Show them that you know how to give them what they need from the very beginning by giving them a quick, convenient trial that shows them what your SaaS can offer their business.

2 – Free Trials

Most companies offer free, limited trials of their services to entice people to sign up. The best place to advertise these trials is directly on the landing page, as this is usually one of the first things a visitor will see when they access the website. Make sure the trial is clearly visible and easy to understand, and ensure that it leads to the correct page.

Offering a free trial will allow clients to see first-hand what your SaaS can do. It will also make clients get a feel of using your system. If clients are satisfied with the experience it provides, they will be more than likely to purchase the SaaS once the free trial comes to an end.

3 – Offer the Essentials

Lastly, when you offer a SaaS, no matter how many free trials and demos you provide, clients will never make a long-term commitment to your SaaS if you are not able to deliver on the essential needs they are looking for. 

The most common aspects that businesses are looking for in a great SaaS are a great development team, excellent service, and tight security features. It is important to include these aspects in your demo and in the instructional video that comes with the free trial. 

Conclusion

What is mentioned above is not meant to be a fool-proof how-to manual to build a SaaS website. It is meant to educate web builders on what great websites have in common. At the end of the day, it takes a great team that is ready to go above and beyond for their clients to make sure their products are of great value.

Krafted Digital is a full-service SaaS marketing agency firm based out of Miami, Florida. We specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 Brands. Click here to contact us today!