Successful industry leaders know that in order to stay ahead of this dog-eat-world workforce, businesses need to implement innovative solutions that support the fast-paced environment today and introduce newer marketing tactics to catch the modern consumer’s attention.
Traditional marketing methods haven’t lost its thunder, but the highly-digitized world rewards futurists who are ready to take the plunge. Part of the change includes the rise of Software as a Service (Saas) marketing, which breaks the physical and financial barriers by giving users the ability to utilize cloud-based apps over the internet.
The Rise of SaaS Marketing
It’s been snowballing since 2010, and the fact that there are 4.6 billion Internet users across the globe proves that it won’t stop growing anytime soon, especially since the SaaS market saw an impressive $141 billion market share last 2019.
Despite its growing popularity, adapting it to your business can be tricky. With that in mind, the tips below should help you get started in the right direction:
Tip #1: Improve Your Content Marketing
In addition to social media and entertainment, most internet users browse the web to search for solutions that can address their unique pain points – be it in a form of advice from authoritative blogs, services, or products.
SaaS aims to capture your target audience and reel in high intent traffic, which means it’s up to you to support it by improving your content marketing. By providing relevant and helpful content that can answer your market’s needs, you can maximize your qualified leads.
Tip #2: Offer Free Trial Periods
There’s nothing more eye-catching to customers than free products, and it remains just as effective in enhancing your SaaS growth strategy. Beyond acting as a powerful incentive for your consumers, offering free trial periods won’t hurt your pockets since digital offerings don’t necessarily leave a dent to your budget.
Not to mention, offering a free trial of SaaS is necessary since it tends to ask plenty from your customers, so a convincing introductory period is beneficial.
Tip #3: Leverage Referral Marketing to Sell Your SaaS Business
Even with a quality offer, there’s nothing more compelling than the word-of-mouth from friends and previous customers. Selling your SaaS business by encouraging your customers to spread the word can spike your user base by up to a whopping 3900% percent, making it one of the most persuasive marketing tools.
While it’s no silver bullet, it can still hit its mark by boosting your brand awareness and streamlining your customer acquisition cost since buyers often trust the comment of their friends more than anything.
The Bottom Line: Using Unique Digital Hacks to Boost Your Business Revenue
Marketing is a fundamental component in any business – start-ups and corporations alike – especially since it’s the leading factor that drives customers to see the value of your products or services amongst the saturated market.
Advances in technology paved the way for brands to leverage multiple marketing solutions, and while all play pivotal roles in their own right, SaaS marketing proves to be an empowering addition to businesses for its uncanny ability to provide various functionalities so long as there is an internet connection.
Hiring the Right Digital Marketing Agency to Refine Your SaaS Marketing Strategy
Seeing as stability and security are crucial points in running a successful SaaS marketing strategy, you need a reliable agency to help provide the right resources. Speaking of which, we’re a full-service Online Marketing company that can help streamline your SaaS marketing to catapult you ahead of the competition.
Get in touch with us today to see how we can help tap into your audience and boost your engagement. Click here to contact us.
