A social media manager’s life is complicated. To be effective, one must continually explore new marketing growth opportunities, publish outcomes, and continuously improve management as the team and their campaigns grow.

Managing social media platforms is one job you cannot wing because it requires skills that you need to improve and update as trends tend to change consistently. 

Here is a quick guide to handling social media management effectively:

A Closer Look at Social Media Management

Social media management involves creating organic (free) and paid content for brand awareness, lead generation, engagements, ad placements, and revenues. 

It also involves studying trends, competitors, and target markets for better traction on various social media platforms. It is vital to monitor pages daily to better engage with your audiences, get feedback, and answer questions or comments that your followers leave on your page. 

Social media management is crucial in digital marketing because, in the US alone, 295 million, or almost 75 percent of the population, are active social media users

It’s not surprising that there are many tools available for content scheduling, monitoring, and more. Choose the right toolset that addresses each phase of your process, so you get the results you need. To start, you could pick from the following to help you get started:

1. Social Media Poster

A poster is useful for content creators and anyone responsible for managing a hectic content schedule. You may create and plan content from the specific tool or immediately post it to various platforms of your choice.

Scheduling content by batch is also straightforward. You may upload your current content calendar in bulk using a CSV file. You can also update pictures or add UTM codes to any URLs in your articles right on the tool’s editor page, eliminating the need to transfer between interfaces.

2. Social Media Ads

Ads are a fantastic method to reach new audiences and overcome social media algorithmic restrictions. It’s a tool that helps you create and manage ads for Facebook, Instagram, Messenger, and more, using Social Media Ads.

Creating a new campaign is simple. Set your goal (reach, traffic, or conversions), budget, timeline, bidding method, and placements, and you’re ready to go.

3. Social Media Tracker

A tracker helps you delve into your rivals’ performance metrics to find where you shine and where you may improve.

You may easily make a competitor’s comparison on aspects such as engagement and growth rates before sharing the results with your team or clients.

With Social Media Tracker, you can also check for trending hashtags your competition uses or social mentions of your brand to track consumer interactions.

How Do You Manage Social Media?

Beginners in social media management might be overwhelmed with where to start. Let these steps guide you in kickstarting your online campaigns effectively:

1. Auditing

A social media audit shows you the efficacy of your strategy in detail and where you are squandering resources. Auditing helps you identify the most effective platforms for your target audience and your campaigns’ impact on your brand’s website.

To perform a proper audit, list all of your company’s social media platforms, including regional and sub-brand accounts.

Review your essential performance indicators. It involves follower growth and engagement, including average engagement rates for certain months, posting frequency, compelling content formats, top-performing articles, and traffic sources.

2. Monitoring and Reporting

After gathering valuable data, collate all this information into a social media audit report, complete with visual representations to make it clear for your team and your client or employer.

3. Doing Data Analysis

After you’ve organized your data into a report, analyze the facts and determine areas of growth and improvement so that you can adjust elements of your campaigns.

You can intensify your efforts on strategies that provide excellent results and revise or scrap those doing poorly.


Social media management is fundamental for an effective digital and social media strategy. It is a plan for managing social media content and relationships with customers, ensuring your brand’s online success.

Because hard-selling no longer works these days, having the right social media management strategies help a lot in nurturing both content and connections. Hence, you become a thought leader in your niche and boost revenues for your brand.

Krafted Digital is a full-service digital marketing firm offering social media management services from Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions to Fortune 500 brands for small businesses. Click here to contact us today