Selling used cars is not easy, and in this modern era, relying on old strategies won’t always end up with desirable results. If you want your dealership to thrive, you need to develop new an effective used car marketing strategies that work. Seeing that customer demands are changing as well, you must first figure out how to reach your market.

In this article, we will share five effective strategies to market your used car business:

Let Your Brand Be Known In the Local Community

When it comes to the best area where you must put most of your time and efforts in, it will surely be within your local community. That means getting involved in local Search Engine Optimization (SEO) that will allow you to reach more clients in your locality. Another step is to brand your used cars branded and drive them through the community to increase brand awareness.

Make Your Physical Store Stand Out

Since your primary target is the local community, your used car dealership must be noticeable easily. Find unique features you can add to your shop that will draw the attention of passersby, such as fire trucks, or an eye-catching design on the property’s windows. You can even showcase classic cars that will make people stop and look around.

Establish Industry Authority

For people to trust you, being an authority figure in the industry will help. To do this, you can hold community events, have seminars with local mechanics, and sponsor community events. You can also give talks at schools and other events where your industry will be relevant. Through this, people will see you as an expert in the niche.

Aside from these, you can also invest in establishing your authority online. Create valuable content that your customers can use, as these are types of content that will educate them. Instead of investing in hard-sale content, craft informative ones that will provide valuable knowledge to your target audience.

Work On Your Online Reputation

In the car industry, specifically used cars, you need to have an excellent reputation. Since you’re selling second-hand vehicles, your target audience will want to guarantee that these vehicles are still in perfect condition. The easiest platform to build your reputation is online.

Build your reputation by engaging with your audience across social media networks and other online channels. Encourage reviews and make sure you share them on your platforms. Also, you must reply to all comments, even the negative ones, and handle them professionally. Keep in mind that there are many ways to build a good reputation online. If you are not an expert in this, you can always hire the services of a digital marketing agency, such as Krafted Digital, to help you!

Invest In Video Marketing

In today’s digital age, video is one of the most popular forms of content because it is attractive and an easy way to consume information. For this reason, you must consider creating more video content to interact and engage with your audience.


Being in the used car market can be challenging because of the tight competition. Because of this, it’s vital that you find ways to market your business. Today, marketing your business isn’t only about printing out flyers or putting ads in the newspaper, but you also need to have a solid online media presence. Keep in mind that the Internet holds plenty of opportunities to reach a broader audience, which will help grow your used car business in the long run.

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data driven online marketing solutions for small business to Fortune 500 Brands. Click here to contact us today!