Launching a website is a critical milestone for small business owners. For online businesses, it’s their first day of connecting with their audience. For others, it’s a challenging attempt to break into the complex world of digital spaces.

Since it can be a terrifying first experience, it’s typical for business owners to commit mistakes here and there. However, you need to keep these issues to a minimum if you want to ensure that you can run and maintain a successful and efficient website.

How to make an efficient website

Maintaining a website is a necessity for businesses to reach modern consumers. Unfortunately, not all business owners are good at adapting to the online environment. Thankfully, the mistakes and failures of other companies can prevent you from doing the same.

In this article, we will share five web design tips to help you launch your website.

1. Balance your page’s elements

Developing a website is a matter of knowing how to manage your customers’ first impressions. Exposing them to too many elements at the same time can leave them confused. However, going through an extremely minimalist approach can also leave the same effect.

You should know how to balance just the right amount of text and visuals for your online visitors to use your website comfortably. Use your white spaces properly to give your viewers a breather in accessing different parts of your site.

2. Develop an easy-to-use navigation UI

An easy-to-use user interface (UI) is one of the defining factors for balancing your bounce rates and customer conversions. People who can’t navigate a site properly are prone to leaving your website within the first few minutes. Your navigation tools should always be easy to spot and use, especially for first-time visitors.

Making your related categories bundled up together will allow your users to find what they need with ease. Additionally, keeping a search bar available on all your landing pages will make it easier for them to move from one page to another.

3. Use relevant and compelling visuals

Photos and images are an essential part of your web design since they’re easier to digest than dense chunks of text. However, you should be wary about using pictures just for the sake of it. It would be best if your images can tell a story that’s related to your pages. Pages that have compelling storytelling will allow the reader to know the essential information they should pay attention to. Make sure that you use graphics and visuals that are in line with your branding’s tone and identity.

4. Place your ads in the right places

Ad placements are crucial for websites, such as eCommerce sites and blogs, that need main income streams. Although you need them to sustain your site, you shouldn’t just leave them lying around aimlessly in your webpages. Put yourself in your viewers’ shoes so that you can identify which ads are in odd places. This allows you to realign them with your page’s content accordingly.

5. Highlight your CTA properly

Your goal in launching a website is to encourage your visitors to act. Whether it’s to support your fundraising campaign or purchase your products, you should always highlight your call to action (CTA) on your landing pages. Make sure that there’s enough information for your prospective customers to know what’s in store for them when answering your CTA.


Shifting to online platforms is a natural progression from traditional mediums to digital avenues. Small business owners are slowly recognizing online spaces as a primary medium instead of just an alternative outlet for business. Because of this, you need to make sure that your introduction to online platforms run seamlessly by following the five tips above.

Krafted Digital is a Miami-based digital marketing agency that can provide you with the right guidance in developing your website. We perform a variety of Online Marketing practices, together with web and app development to increase your brand’s online presence. Get in touch with us today, and we’ll assist you in adjusting to today’s digital business climate!