Users expect every business to have an online channel to make the transaction and communication more convenient. It’s not enough to have social media platforms anymore. But to manage a website for your brand, you will need to dedicate your time and energy because it can be challenging to constantly update it and make sure the content you put out is relevant and useful for your customers.

If you’re running a Software as a Service (SaaS) company, then a website is necessary because you can present your products or services in a manner that highlights your professionalism. That way, you can convince more customers to support your brand rather than your competitors.

For SaaS businesses that already own a website, it’s about time to consider making the necessary changes. Keep reading below to find out how to improve your website enough to attract more visitors regularly to drive your conversions and sales. 

Determine Your Value Proposition

Your company’s value proposition consists of knowing what makes your business different from others and what you can offer to be considered better than your competitors. If you were to sum up your brand, it’s what serves as your selling point to potential customers.

You will need to figure out your value proposition by putting together what your business stands for and what you believe it does best in one line. You shouldn’t rush your value proposition and, instead, seek the help of a professional who can assist you on how to describe your business in one sentence that fits you the most. 

Establish Your Call-to-Action

Your call-to-action (CTA) is what will encourage users to support your business. It’s as simple as presenting a button to indicate that they should sign up to your website or check out the products that are in their cart. 

What you can do is perform a test run when displaying your CTA to ensure it will work for your business. You can present one that requires a user’s email address in exchange for receiving a free trial or asking visitors to use their social media accounts to log in to claim free guides. 

Provide Visuals of Your Product

Before you can expect your customers to purchase from your business, they want to make sure they can visualize what they’re buying with the help of aesthetically pleasing pictures. That’s why you need to present your software through the use of carefully chosen images.

Aside from displaying your software, you need to describe what it does and enumerate its features. You could provide content by writing a paragraph explaining how it works and listing down how users can benefit from your software.

Consider Promoting Video Content

Aside from highlighting the importance of using images, you can also think about incorporating video content to improve your chances of gaining more customers. You can expect users to prefer watching an ad over reading about your software. 

You can also take advantage of the analytics your video campaign will achieve, so you can tell if it’s getting the attention you’re hoping for or not. You can ask the help of a SaaS marketing company to produce a video that can provide your clients with a quality user experience.


Your SaaS business deserves to be promoted effectively online, mostly if you’ve worked so hard to get to where you are now. If you want to make the most out of your online channel, you should determine your value proposition, establish your CTA, and utilize various media to promote your software, such as using images and videos. It will also help to apply a great-looking web design to make sure your visitors enjoy navigating through your platform.   

Are you looking for a full-service digital marketing agency to provide the assistance your business needs? Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for our clients, from small businesses to Fortune 500 Brands. Contact us today!