The digital marketing landscape is pretty vast; there are countless channels, platforms, and technologies available. These are crucial to companies and organizations as well as customers alike. The global coronavirus pandemic and 2020 overall have emphasized digital communication’s importance. Unfortunately, there are still a large number of brands that have a tough time making engaging, meaningful connections with customers.

Here are some key digital marketing strategies you can use in 2021.

Staying Off Some Social Media Channels Is Actually a Good Thing

It can be quite normal to want to keep up with the youth and have what they call FOMO (fear of missing out) when apps gain rapid popularity, like TikTok. On the other end of the age spectrum, LinkedIn recently introduced a way for users to share short videos through Stories, much like Instagram. As any digital agency in Miami can tell you, your company or organization isn’t necessarily missing out if they don’t make the most of features and platforms.

Focus on your key goals in business, as well as where your audiences will be the most. Facebook and Instagram have helped B2C brands immensely, especially throughout the pandemic crisis. However, changes in the algorithm alongside sponsored ads have actually caused a decline in platform engagement for both avenues. Your approach will absolutely vary depending on what your end goal is. If you have several goals, you’re likely going to need several approaches in turn.

Are you a retailer? Set a goal to increase your engagement. A good formula is to check comments, likes, and shares then divide that by your follower count. Engagement rates are important metrics so you can have a clear picture of whether or not the content you put out is actually resonating.

Another goal you can set is a sales boost. Try your best not to overdo the promotion or have a one-track mind about your marketing. Use product visuals that are high-quality, and make sure to retarget your ads as needed. Another great way to boost sales is through brand partnerships and even working with influencers.

No matter what platform you’re using, it’s key for your brand to have high-quality content that is relevant enough to encourage communication with audiences. 

Maximize Search Engine Optimization and Voice Search

Google and other search engines are still the biggest ways that brands get discovered. An overwhelming 90% or more of your overall web traffic will still come from searches. Web design in Miami plays a key role in converting organic visitors into paying customers. Voice assistants like Alexa and Siri highlight the importance of voice search, too. Make sure you include content based on questions that start with “how” and “what.” Use localized SEO as much as you can, too. 


Given the onset of the COVID-19 pandemic all but triggering everyone to move their businesses online, brands’ digital presence is now more important than ever. Cutting through the noise is important in order to be seen as an authority in your industry. Staying ahead of the trends in digital marketing will be incredibly helpful for your brand moving forward. 

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today!