Many businesses utilize affiliate marketing to obtain new customers and increase their revenue. Because of its pay-for-performance model, affiliate marketing brings an incredible potential to become a high ROI-generating channel.

Read on if you are interested in achieving the highest possible return on your investment from affiliate partnerships. We will discuss helpful tips to fulfill this goal.

Bring in New Affiliates

A foolproof way to increase revenue is by bringing in fresh partners to advertise your brand. To identify potential affiliates, you use your network resources, find affiliates who rank well for principal SERPs keywords, or take note of competitors’ affiliates.

Having a new batch of high-producing publishers can help improve your sales and ultimately boost your overall program ROI.

Evaluate Your Current Network 

When looking at your affiliate marketing program, pay attention to your network’s commissioning ability and how much you are spending. It will help to confirm if your affiliate network has the appropriate technology to let you execute your commission structure. 

This stage can also involve asking your network if they plan to reduce transaction costs or restructure monthly minimums if they charge larger amounts relative to others. These evaluations may be a chance for you to save more on your overall expenditure while increasing ROI. 

Monitor Your Affiliate Program for Fraud

Unfortunately, some affiliates participate in fraudulent activities to generate revenue without their brand noticing. This is why carefully assessing how your affiliates drive sales is vital in ensuring that you are not paying commissions for fraudulent methods. Some examples of these activities include forwarding fake leads, forced clicks, using invalid credit cards, cookie stuffing, and so on.

It may help to put in place clear terms and conditions to inform your affiliates about what behaviors are allowed and what are not.

Provide Your Publishers with Resources 

If you want to ensure the success of your affiliates, you must help them seamlessly promote your brand. It’s best to provide them with comprehensive links and banners in the network, informing them in advance about promotions and product changes, and advising them about marketing content guidelines. 

Remember, the goal is for your affiliates to understand your brand thoroughly so they can reliably promote it and drive sales. 

Review Your Commission Structure

It’s best to consistently re-assess your commission payouts and make sure that your network’s technology is aptly utilized. You can then make adjustments to the rates based on your sales’ values. Take a look at your current structure and pinpoint which deals are most valuable to your enterprise. These will be your guide in offering higher commissions. 

For example, we recommend paying out larger commissions to specific products or services that you have more significant margins on. You may also want to consider paying more for sales generated by new clients instead of older ones. This is an efficient way to allocate precious money to publishers that attract higher-quality sales. 


With the abovementioned tips, it will now be easier for you to streamline your affiliate marketing program for augmented sales and ROI. Consider working with an agency to help your affiliate marketing efforts for the best results. 

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.