The coronavirus pandemic strikes a blow to the growth of businesses around the world. While many were forced to shut down temporarily or permanently, others strive to stay afloat. This made entrepreneurs adapt to the “new normal,” reassess their marketing plans, and evolve their marketing campaigns.

Creating and producing content can be challenging for your business during this uncertain time. For instance, the outreach marketing ideas you generated before the pandemic may be put to waste when you try to execute them now. The good news is that you can still utilize your digital marketing strategy by making content marketing as its heart.

The Importance of Content Strategy During COVID-19

Content rules marketing. This plays a major role in how you attract your target audience, generate leads, enhance your sales, or keep your customers interested in your products and services. What makes content production tricker during this health crisis is that now that almost everything is done online, competition in the digital world got even tougher. Every startup or big corporation is desperately trying to seek the attention of their target audience and keep their businesses off the ground, especially during this uncertain time.

A strategic content strategy should be the foundation of your digital marketing strategy, particularly in this pandemic. When executed properly, this has the power to convert your leads into paying customers and generate more sales.

You can count on our Full-Service Digital Agency to help you come up with an effective content strategy. We specialize in content marketing and focus on your brand image and voice to help you craft tactics that work best for your business.

Digital Content and Brand Strategy

Transitioning to a fully digital company is a priority for almost every business to keep their employees and customers safe and healthy during the pandemic. As part of your digital content and brand strategy, determine the ways to avoid in-person contact and convert them to online transactions. For instance, instead of holding face-to-face meetings, seminars, and workshop sessions, conduct webinars and Zoom calls instead. Make sure to add cashless payment options for the convenience and safety of your customers. Consider, too, if your employees can work from their homes as much as possible. If the nature of your business needs your workers to be in your commercial establishment to maintain your day-to-day operations, create a skeletal workforce and ensure that they wear masks or face shields and observe proper safety precautions.

As for content, make sure to maximize the effectiveness of your social media platforms and website. Keep your target audience informed regarding the changes brought about the pandemic to your company. Add a COVID-19 section on your digital channels where you can post about the safety measures that were put into place and other pandemic-related updates and issues. This way, your customers are aware of the status of your company.


The pandemic may change the way you operate your business, but there is something that you can always take advantage of to promote your brand and goods: your powerful content. Hire experienced marketing professionals to help you create effective content that delivers results.

Krafted Digital is a full-service Digital Agency based in Miami that offers services all over the USA and Internationally. Click here to Contact us to learn more about how we can help you!