Sustainability has slowly but surely been growing in importance all over the world. Businesses nowadays aren’t just preoccupied with ensuring that they make maximum profits. They are now also starting to put their efforts into making their business as environmentally friendly as possible.

There are many ways to tackle this issue, but one lesser-known option is addressing the internet’s load on the environment. It may surprise you to know that the internet and the systems supporting it account for around 3.7% of global greenhouse emissions

While this is incredibly worrisome, there is something that can be done. If the internet is responsible for greenhouse emissions, this means that full-service digital agencies can also be more environmentally friendly by designing websites with sustainability in mind. 

If you want to know more about this, read on for a brief discussion on making your website more sustainable.

Measure How Environmentally Friendly Your Website Is

The most important part of this process is identifying and understanding the issues that need to be addressed. Now, it might be quite tricky to do since the concept of sustainable internet is fairly new. Luckily, there are tools that you can use that will point you in the right direction. 

One important tool is the Website Carbon Calculator. This tool will test your website and break down how it affects the environment. It will give you information on energy consumption and the carbon emissions that your site is responsible for. What’s great about this tool is that it explains things using real-world examples, which gives you insight into what you need to change to become more sustainable.

Make the Necessary Changes

So what changes can lead to a more sustainable website? It may surprise many of you that the changes are actually more subtle than you think. In fact, these changes aren’t just good for the environment but will also improve your website as a whole.

Loading times play a huge part in the internet’s environmental impact. The longer the load times, the more energy is involved. This is why optimizing your site to make it run more smoothly will go a long way toward making your site more sustainable. Faster load times are also better for your users, so it’s truly a win-win situation.

You can manage load times by being more conservative with your use of images and videos. Too many videos and images tend to sap data and energy. They can also make your website look more cluttered and difficult to navigate. To remedy this, take a more minimalist approach to web design and use videos and images only when needed. 

Examine Who You Work With

Now, the thing about the internet is that it consists of many moving parts. You may be doing your part to ensure that your site is sustainable, but people that you are partnered up with may be lacking in their approach. This is why you should always do your due diligence before working with a service provider or supplier. 

Luckily, you can look this information up online. Service providers and suppliers are usually transparent about their efforts to make their business more sustainable. If nothing is listed on their sites, it would be worth having a conversation with them to find out if their stance on building a more sustainable world is aligned with yours.


We hope this article proves to be helpful in your effort to make your site more environmentally friendly. While this may seem like a lot of work, it will all be worth it in the long run. Having a more sustainable website minimizes your impact on the environment and promotes the well-being of the Earth and future generations!

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.