Crowdfunding marketing tips

Crowdfunding campaigns all have one thing in common. And that is that almost all of them fail without a well-executed Marketing plan. Advertising for a Crowdfunding Campaign is difficult, but with the tips below, you’ll be well on your way to not just meeting your goals, but crushing them. Here are some of the most highly effective ways to promote your crowdfunding campaign.

Choose the right platform

The two most popular platforms for crowdfunding are Kickstarter and Indiegogo. If you would like to find out which platform would be right for your product, check out this guide on the 7 best crowdfunding sites of 2020.

Build an audience

The number one reason why Crowdfunding campaigns fail is because the Product or Service you are promoting has no audience. Campaigns need momentum, and that’s why you should go into them with an army of people ready to support your product on launch day. Building a Following on Social Media should be your number one step.

Building a following on Social Media can seem challenging, but it’s actually fairly simple – when done right.

Below are three tips to help you build a Social Following.

#1 Content.

Make sure you’re giving your audience content every day. Remember, Content is King. Krafted Digital once promoted a crowdfunding campaign for a cool kitchen product. So for the content plan, we made sure to make cool cooking videos everyone loves to watch. Turns out, people can actually sit in front of those cooking videos for days. So it helped us reach and truly engage with our audience.

If you’re struggling to find cool content to create, you can take the simple route and schedule a photo shoot in a nice area. Nothing wrong with that strategy as well. Whatever you decide to do, the main point is to consistently give your audience content.

#2 Paid ads.

Growing an organic following takes time. Time that most crowdfunding campaigns don’t have. The best way to build a fanbase by cutting this time is through Paid Social Ads.

Facebook and Instagram have sophisticated targeting methods to get your product right in front of your target audience.

There are two Paid Ad Formats that can be used for crowdfunding marketing: Follower Growth Campaign & Conversion Campaign.

A follower growth campaign is fairly simple. It’s targeted with the goal of gaining followers. The Ad Layouts and targeting are different than the other formats and are designed to bring users to your page.

#3 Work with Influencers

Influencers have many loyal fans that they can showcase your product too. Reaching out, simply via DM may earn you a shout out that can really boost your account’s visibility. If an Influencer thinks that your product can provide good value to their audience, there’s a good chance you’ll get a positive response.

Here’s an extra tip: If your product has a narrow niche, make sure to reach out to Influencers only in that Niche.

Building an Email Database

Building an email database is crucial to your Campaign’s Pre-Marketing efforts. Collecting emails can be done in many ways. The most popular is through a Social Media conversion Campaign.

A conversion campaign is slightly more complicated than a follower growth campaign. It can be highly utilized to build an email database (which we will get into in a second). For this one, you will have to have a quick landing page ready, preferably with a nice video of your product and info.

Then, you will need to add a Call to Action to get every visitor’s email. This can be in the form of having a pop-up, or just a sign-up form on the bottom of the landing page. Make sure to let these subscribers know what they will be subscribing for. If it’s for early bird access to purchase the product, make it clear.

Some of the other tactics to build an email database include:

  • Blogging
  • Encourage subscribers to share
  • By an Email list promoting your Product, and ask for Email Subscriptions
  • Partner with different email newsletters

Offline Marketing

Not all Marketing has to be done over the internet. For certain products, offline marketing can be effective as well.

Hosting an event is one way you can build momentum. Another way would be to give a speech at an event. Maybe your product is highly beneficial to IT companies, in that case, you can reach out to IT conferences and ask if you can showcase your product to the audience.

Podcasts and Blogs

Similar to Influencer Marketing which we spoke about earlier in this article, Podcasts and Blogs can offer you quick and simple ways to get in front of a large audience.

Reach out to all the talk shows, podcasts, blogs and offer to showcase your product and give their audience a chance to win one for free.

This provides them with Value, which is in essence what they want.

Try it, it works!

Get the Media to cover your product

Lastly, but definitely not least, PR.

Public Relations is the most important part in well executing your crowdfunding campaign.

PR is what creates the ‘Big Buzz’ and a well-executed PR plan is pretty much a necessity.

How do you do PR for crowdfunding?

The first step is to make sure your product is worth media coverage. It has to be cool, fun, innovative and make journalists say “I want to write a story on this”.

If your product makes journalists say that, you have completed your first step to a successful Crowdfunding PR campaign.

Now, writing the Press release is part two. When writing a press release, make sure that you’re not just trying to direct readers to your Kickstarter page, people don’t like that and journalists won’t take the story.

When Writing a Press Release, educate the audience on your product. You can include the story of how it was created, what it’s meant for, how you can use it etc..

Here are tips for writing a press release.

At the end of the release, you can input a link to your Kickstarter page. Make sure to include the benefits of supporting the campaign.


Advertising your crowdfunding campaign is a great way to accomplish your goals. It might even be necessary. But promoting your crowdfunding campaigns involves a lot of work and time, so be ready.

Want to have the pros handle it?

If you would like to have Krafted Digital handle your Crowdfunding campaign, click here to visit the contact page.

Krafted Digital has a huge success rate when it comes to marketing crowdfunding campaigns, as well as a tendency to not only beat Goals – but crush them.



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