Given how competitive businesses are nowadays, you’ll want to make sure that you’re using the most effective strategies to promote your business. When it comes to effective marketing, very few compare to affiliate marketing.

Considering how mainstream it has become, as indicated by the many affiliate marketing agencies in Miami, it is rather surprising how little people actually know about affiliate marketing. This puts you at a significant disadvantage as affiliate marketing is one of the most effective ways of marketing a product or a service on the internet. To help you gain a better understanding of this, we’ve put together a brief explainer on this subject. If you want to know more about this, read on as we discuss everything you need to know about affiliate marketing.

What Is Affiliate Marketing?

Essentially, affiliate marketing is promoting a product or service in exchange for an agreed-upon commission. The affiliate earns commission from each sale that is made through their own efforts. This is tracked via affiliate links from one website to another. In a way, you can think of this as outsourcing your marketing and content creation responsibilities across multiple different parties.

Who Are the Three Important Players in Affiliate Marketing?

To better understand affiliate marketing, you have to understand all the relevant players involved in this entire process. To help simplify things, we’ve summed everything up into the three most important players in affiliate marketing.

  • Product Creator:  The product creator or the seller is the entity behind the product. Product, in this case, can refer to physical products and also intangible services. The seller does not need to be actively involved in the marketing process. With that being said, they can still be involved as the advertiser and can profit from the revenue sharing associated with affiliate marketing.
  • Affiliate: The affiliate, also sometimes called the publisher, is an individual that markets the product creator’s products or services in a way that will be appealing to potential customers. The main goal of the affiliate is to push the products, as this will benefit them as well as the product creator. For the most part, affiliates focus on products that are aligned with their specific audiences. This gives them the best opportunity to profit from affiliate marketing.
  • Consumer: Consumers are the target audience of affiliates. Affiliates reach consumers via blogs, social media posts, and websites. One important thing to note here is that consumers must be made aware that an affiliate gets a commission from the products that they are marketing. Affiliates must clearly disclose this information on their sites.

What Are the Benefits of Affiliate Marketing?

The biggest advantage that comes with affiliate marketing comes in the form of the audience that the affiliates market to. Affiliates tend to have a community that they can tap into to promote and sell a product. This is extremely effective as affiliates usually market products that are in line with their, and their audience’s, interests. Due to this, affiliate marketing is more likely to result in sales as audiences are already interested in the product, to begin with.


We hope this article has helped shed some light on affiliate marketing. While it may seem foreign to you during the early stages, it’s a simple strategy that you can utilize to boost your sales. Remember, you’ll want to do all you can to maximize your marketing efforts as this is the best way to put your business in a position to succeed.

Krafted Digital is a full-service digital agency based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today!