If you’re in the digital marketing world, you’re likely already used to the world continually shifting under your feet. It seems like every month, there’s a new web design trend or a new search engine algorithm that you need to adjust to—and no digital marketing field is as fluid as social media marketing. Here, outreach marketing ideas and trends come and go in weekly or even daily waves. If you can’t get on, you and your brand’s online presence are woefully left behind!

The entire world changed in 2020, and you and your marketing team will continue to feel the effects in 2021. As your audience’s interests, purposes, and habits change, it’s more crucial than ever to build a robust social media strategy to keep their attention.

Why Social Media Marketing Is Important

As of January 2021, there were 4.2 billion social media users worldwide. That’s a huge leap from just 1.22 billion in 2011 and 2.28 billion in 2016. All social media users interact with brands daily, whether they actively seek out content or come across paid ads in their feed.

The potential for social media marketing success is endless. In fact, there is a nearly unlimited audience reach granted by its global scope! As such, the better your online presence, the more high-quality leads you can bring to your brand website and generate market returns.

Thousands of brands are building multi-pronged social media strategies and finding great success. Here are three simple social marketing strategy tips to help you in 2021:

1. Keep a Finger on the Pulse

More and more worldwide conversations occur online. Many topics spread like wildfire on various social media platforms, and it’s near impossible to keep up. Despite that, you always have to be aware of what your audience is taking part in.

It’s all well and good to have a populated, varied content calendar for all your brand’s platforms, but the last thing you want is to appear tone-deaf to issues happening worldwide. That is one thing you don’t ever want your brand to go viral for. To avoid this, check-in on your scheduled content regularly and consider the shifting points of view and social issues that your audience is invested in.

2. It’s All About Content

There’s always so much to see and do on social media, and it’s more difficult than ever to get people to pause their scrolling. Now more than ever, it is essential to create high-quality, valuable content.

The days of fluff and keyword stuffing are long, long over. Social media audiences expect authentic, unique, highly creative videos and images. It’s going to take a lot of hard work, but the returns will be worth it.

3. Invest In Your Team

One of the long-standing myths in the digital marketing world is that social media management is easy. In 2021, that cannot be further from the truth! Social media marketing requires a lot of strategizing, and execution takes a lot of time and effort. As such, it’s time to invest in a high-performing, highly experienced social media team to consistently create great content that will help take your brand’s online presence to the next level.


The average social media user is inundated with hundreds, even thousands of brand posts on social media. If you want to stand out from the crowd, it’s important to know what your audience is talking about and to create valuable content that they will respond to. If you leverage it correctly, social media is a leading force that will take consumers right to your doorstep. 2021 could be your best year yet!

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.