As the number of software-as-a-service (SaaS) businesses continues to grow, so does the competition for customers. In order to remain out in this increasingly crowded marketplace, it is essential to have a well-executed pay-per-click (PPC) campaign.

PPC can be a highly competent way to develop leads and drive conversions for your SaaS business. However, it can also be a complex and time-consuming endeavor. In this blog post, we will provide some tips on how to set up a successful PPC campaign for your SaaS business.

What Are the Key Components of a Successful PPC Campaign?

A successful PPC campaign has several key components that work together to generate leads and sales. Here are the most important components of a successful PPC campaign:

1. Landing Pages

Your landing page is the first thing that potential customers will see when they click on your ad. It’s essential to ensure that your landing page is relevant to the keywords you’re targeting and contains a clear call to action.

2. Keywords

Choosing the right keywords is essential for any PPC campaign. You need to adopt keywords that are relevant to your product or service and likely to be used by potential customers.

3. Ad Copy

Your ad copy must be clear and concise and contain a call to action. It’s vital to ensure that your ad copy is relevant to the keywords you’re targeting.

4. Behavioral Targeting

Behavioral targeting is a way of targeting ads to potential customers based on their past behavior. This can be done using cookies or other tracking methods.

5. Conversion Tracking

Conversion tracking is a way of measuring the success of your PPC campaign. You can manage conversions by setting up goals in Google Analytics or using a third-party tool.

6. Testing

Testing is essential for any PPC campaign. You should test different versions of your ad copy, landing pages, and keywords to see what works best for your business.

Ways to Set up a PPC Campaign for Your SAAS Business

To ensure an excellent SaaS marketing campaign, here are some methods you must try:

1. Optimize your landing page carefully

Ensure that you optimize your landing page for conversion.

Some things to consider when optimizing your landing page include:

  • The headline and copy must be clear and persuasive
  • The page should load quickly
  • The call-to-action (CTA) should be clear and visible
  • The page should be mobile-friendly

2. Test different ads and landing pages

The only way to recognize what works and what doesn’t is to test different ads and landing pages. A/B testing is an excellent way to do this.

Some things you may want to test include:

  • Different headlines
  • Different ad copies
  • Different CTA buttons
  • Different landing pages

3. Use long-tail keywords

Long-tail keywords are specific and targeted keywords that are less competitive than short-tail keywords. They are often more effective for driving conversions because they are more likely to be used by people significantly along the buying cycle.

4. Update your content

One of the best means to improve your PPC campaign is to update your website content regularly. This will not only stimulate your SEO, but it will also give you fresh material to use in your ads and on your landing pages. This can be anything from new blog posts to new product descriptions.

5. Hire a PPC expert

If you’re not sure how to get introduced to PPC or you don’t have the time to manage a campaign, consider hiring a PPC expert. They can help you create your campaign, choose the right keywords, and track your results.


PPC for SaaS marketing strategy is a great way to improve your software marketing efforts. By using PPC, you can improve your brand awareness, drive targeted traffic to your website, and generate leads for your business. When used correctly, PPC can be a powerful tool for growing your software business.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.