In today’s highly digitized landscape, launching a website is one of the fundamental steps every business needs to take to thrive and grow in a dog-eat-world market. Back in the old days, websites were once an afterthought that brands use to share extra information about their offers, but it has later become a crucial aspect of building a strong brand identity.

Websites went from looking like your cookie-cutter, HTML starter pack with blue hyperlinks and misaligned blocks of text to a hyper-visual page that integrates a company’s core values with contemporary design elements.

Web design today doesn’t just beautify your site; it can have pivotal influences on how the audience perceives your brand, your message, credibility, and overall browsing experience. Seeing its importance, the simple tips below are the key pillars that make up a successful and effective website today.

Tip #1: Get to Know Your Target Audience

While it’s true that your brand identity should be loud and clear throughout your web design, it should also have a deep understanding of who’s it for. Getting to know your audience can significantly impact the right design elements that suit your needs – from the typography, color schemes, layout, navigation, and even the overall tone.

B2B websites, for instance, can benefit by highlighting how your products or services can help them improve their bottom line. Providing a concise yet compelling proof of your offers’ uniqueness and effectiveness can help B2B buyers consider whether your brand is worth their time and investment.

Meanwhile, playing around with your color palette to evoke your viewers’ desired emotion is the best way to go for B2C websites.

Tip #2: Curate Your Visual Appearance According to Your Target Audience

Now that you know your target market, you can choose visual elements that would best represent your business message and appeal to your specific audience. B2B websites, for example, prefer pages that look clean and professional at first glance. You’ll notice it leans more on solid colors paired with a muted background, high-resolution images, and safe typography choices.

For B2C websites, web designers, and business owners alike have more freedom to experiment with their imagery. With the intent of capturing your brand’s individuality without compromising ease of navigation, B2C websites can go for bolder color choices, experimental imagery, and animations.

Tip #3: Web Design Should Enhance Functionality and Provide Simple Navigation

B2B and B2C websites alike can benefit from offering simplified navigation, especially since it dictates how the end-users can reach their destination and your goal – both of which lead to purchasing your offers.

B2B websites have a bit of leeway since they already know your products or services, so it will be easier for them to know which to click on your website. B2C websites, on the other hand, need to provide streamlined navigation from the search bar down to the layout since the customer journey holds more weight in converting your viewers.

The Bottom Line: Beyond Looking Pretty, Web Design Can Make Or Mar Various Aspects Of Your Website

Web design goes beyond boosting the aesthetic appeal of your website. It acts as an extension of your brand identity and can significantly influence the user experience in terms of navigation, layout, and more.

Seeing as a results-oriented, quality web design can make all the difference between a website that is engaging versus one with a high bounce rate, finding the right expert to enhance the design of your site is crucial.

Speaking of which, Krafted Digital is a full-service Miami web design company that can help improve the visual appeal and performance of your website. With our years of experience in the industry, we can give your site the overhaul it needs to boost your performance and build your online presence.

Click here to get in touch with us today!